Google tests verified checkmarks in search results
Washington [US], October 5 (ANI): In a bid to enhance user trust in its search results, Google is testing the introduction of verified checkmarks next to certain business links in its search engine.
According to GSM Arena, this initiative aims to help users identify legitimate businesses amid the ongoing challenges posed by spam and misinformation online.
This feature is reminiscent of the verification system popularized by social media platforms, but with a specific focus on businesses.
While the intention is to signify authenticity, Google has clarified that it "can't guarantee the reliability" of any business or its products, highlighting the need for consumers to remain vigilant.
Molly Shaheen, a public affairs spokesperson for Google, shared insights with The Verge, stating, "We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google."
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