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Xiaomi partners Germany's Leica for mobile imaging

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23rd May, 2022 12:34 IST
Chinese smartphone maker Xiaomi Monday said it has partnered with German camera and lensmaker Leica for mobile imaging.

Xiaomi’s first flagship smartphone with Leica optics will launch in July this year, the company said in an official statement, without disclosing further details.

“Both companies are eager to continuously explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits,” the statement added.

Lei Jun, founder, chairman and CEO of Xiaomi Group said the partnership will boost Xioami’s imaging strategy.

“During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion,” Jun added.

Xiaomi dealt 'heavy blow' in Q1 by COVID, chip shortages

Smartphone shipments fell 22.1% to 38.5 million units in the quarter, Xiaomi said in a statement on Thursday.

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Matthias Harsch, CEO of Leica Camera AG, in turn, said, “We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging."

China’s Huawei had partnered with Leica back in 2016 for mobile imaging, which may have ended, as per reports. Lately, the smartphone industry has witnessed a few similar partnerships such as Oppo/OnePlus tying up with Hasselblad and Vivo joining hands with Zeiss.

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