NEW DELHI: Facebook India hosted the inaugural Thumbstoppers Summit, for creativity in mobile video advertising this week.
The summit opened with a keynote address by Ajit Mohan, MD and VP of Facebook India, talking about the future of video in India, and how Facebook and its family of apps are driving curated video experiences, and enabling social video in the country giving businesses and people a range of ways to create, express, and communicate.
Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.
Facebook said Thumbstoppers are those stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior in less than ten seconds.
Sandeep Bhushan, director and head, global marketing solutions (GMS), Facebook India, said: “Video is central to our vision for India, and how we are building for people, communities, businesses in the country. From In-stream on Facebook to Stories on Instagram, there are multiple video ad formats on Facebook that can be used by both large and small businesses to reach their consumers, and drive the desired business results. Thumbstoppers is the most effective way to do storytelling for mobile video advertising, and it’s been heartening to see the marketing and advertising industry create and produce such inspiring Thumbstopping work in just five months.”
The summit was also the concluding event for the company's Thumbstoppers Challenge, which had invited members of the creative and advertising community to submit their short-form video stories. The challenge saw more than 3500 entries from across the country.
Facebook said Thumbstoppers is an industry-first programme in partnership with companies like Wunderman Thompson, Ogilvy, Leo Burnett, McCann MullenLowe Lintas Group, and Dentsu Aegis Network.