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Aatamanirbhar Skilled Employee Employer Mapping sees huge demand amid economic recovery

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The Economic Times
08th October, 2020 18:23 IST


MUMBAI: ASEEM (Aatamanirbhar Skilled Employee Employer Mapping), a directory of skilled workforce launched by the Ministry of Skill Development and Entrepreneurship in July, has seen massive demand for skilled labour within ten weeks of its launch amid a recovery in economic activity, rise in mobility and a pickup in retail, construction and agricultural activity.

There are around 500,000 verified job vacancies for skilled blue-collar workers for October-December on the platform, developed and managed by the National Skill Development Corporation (NSDC) in collaboration with a Bengaluru-based company, Betterplace. About 60,000 people have been employed in just over two months through the platform as states keep relaxing restrictions, more businesses open up and festive demand gathers pace.

Top recruiters on the platform include Larsen & Toubro, Welspun, Flipkart, Amazon, JBM Auto, Sodexo, JK Tyres, Apollo Tyres, Jubilant FoodWorks, Shapoorji Pallonji, Bandhan Bank, DLF Brands, Meru Cabs, Muthoot Fincorp, Foxconn, Compass Group and LIC, according to Betterplace, which connects ASEEM to more than 700 employers.

“A lot of people dropped out of jobs during the first couple of months of the Covid-imposed lockdown and many migrated to their hometowns. Once businesses and companies started opening up there was a surge in demand for skilled workers … Around this period, we launched ASEEM which connects skilled workers seeking jobs with employers who are in the lookout of such labour,” NSDC managing director Manish Kumar said.

The platform has more than 10.2 million registered job seekers and has reached out to or interviewed about 3 million candidates, while another 9 million interviews are targeted over the next six months. The platform uses artificial intelligence to match job opportunities with skilled candidates while mapping their pin codes with first preference for jobs that are closer to home locations.

“400,000 more jobs are likely in Jan-March as per initial hiring indications from employers,” Betterplace cofounder Saurabh Tandon said.

“Initial hiring demand was from states that unlocked first, such as Karnataka, Delhi, etc. A lot of pent-up demand is coming from Mumbai, Pune, Chennai, Hyderabad, etc.,” Tandon said.

Top hiring sectors include logistics, manufacturing, construction, retail, textile, healthcare, food, hospitality, banking and finance.

Roles in demand include delivery agents, warehouse personnel, medical technicians, home nursing attendants, electricians, masons, drivers, concierge, security guards, carpenters, mechanical maintenance technicians, bank collection agents, mobile phone hardware repair technicians, bartenders, hair stylists, domestic data entry operators and casting and foundry technician.

“Companies are willing to pay 15-20% higher wage to skilled manpower,” said Tandon.

Overseas placements
Going ahead, the NSDC plans to connect skilled workers from India to international opportunities.

Earlier this week, senior officials from the NSDC had a discussion with India’s ambassador to Russia about opportunities for blue-collar Indian workers.

“There is demand for skilled workers in Russia in areas such as oil and gas, construction, shipbuilding (welders, underground water welders), gems & jewellery, agriculture and service sectors (such as retail, hospitality and healthcare,” said Kumar. “Our future plan is to grow ASEEM with at least three additional agencies operating on the demand side — one of which will be targeted at overseas employment connect,” said Kumar.

Other international destinations such as the UAE and several East European countries also account for the global demand for Indian workforce.

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