IBM Consulting has expanded hiring at double-digits across its global delivery network, including 55,000 fully cloud-trained consultants globally, and over 70% of professionals have deep industry expertise, Mark Foster, senior vice president, IBM Consulting said while speaking about the company's rebranding exercise.
Foster highlighted that India is 'crucial' to the company's consulting talent and global delivery capability.
"India has always been one of our strongest markets both in business growth and talent," he told ET. "Organizations across the country are accelerating their digital agenda to become technology platforms and experience-centric companies."
He said the company has acquired eight companies for cloud and business process transformation, and consulting acquisitions are expected to drive approximately 2 points of growth.
Speaking about the need for rebranding, Foster said business transformation has accelerated for organizations in every industry as they seek to emerge stronger from COVID-19 and pursue digital transformation.
"With a newly sharpened focus, IBM Consulting is poised to seize this significant marketplace opportunity and more clearly establish our presence in the consulting category. Our ambition is to establish a distinct brand for the current and future moment in business – strengthened by, and strengthening the larger IBM brand," he said.
He said the new brand signals the company's commitment to clients in navigating the new landscape together in an open, collaborative fashion, bringing together the best of IBM and its ecosystem of strategic partners.
"With 140,000 skilled professionals in 150+ countries, the full breadth of IBM Consulting services includes strategy, business process design and operations, data and analytics, systems integration, application modernization, hybrid cloud management and application operations," he said.
IBM Consulting also has a clear intent to leverage a full ecosystem of partners alongside IBM Technology, and our strategic partnerships with SAP, Adobe, Salesforce, Kyndryl, Microsoft, AWS, ServiceNow and Oracle each will contribute at least $1 billion in consulting revenue, he added.
IBM Consulting's strategy would be to develop industry targeted solutions and delivery assets designed to help clients in their business transformation and process outsourcing journey, thereby strengthening their bottom-line performance and improving business efficiency.
There would be continued investment in talent and developing the company's skillsets in areas such as AI, Intelligent workflows, Application modernization and Hybrid Cloud adaption. Later, it would involve leveraging these acquired skills to open new business streams for the future.
There will be committed initiatives to strengthen the business partner ecosystem by strategic collaboration with hyperscalers and cloud solutions and service providers.
Lastly, Foster said that IBM Consulting would leverage hyper-growth being witnessed in global captive centers (GCCs) by investing in those clients.
"GCC continues to be a key pillar of our strategy. Our focus has been on 'Hybrid-GCC'. These hybrid captives are a combination of physical and virtual formats through which digital transformation is delivered and sustained through a robust ecosystem of partners and leveraging the latest IBM technologies and solutions," he said.
Going forward, he said the company is focusing on Business Transformation Services to drive intelligent workflows and Technology Consulting and Application Operations to support hybrid cloud transformation and management.