Bazaarvoice has announced the expansion of its global software engineering operations to India, said a company statement issued today. The digital marketing company is establishing a new presence in Bengaluru, focused on increasing its innovation capacity beyond the corporate headquarters in Austin, Texas. By the end of 2020, approximately 30 per cent of the company’s engineers will be based out of Bengaluru.
To lead the expansion into India, the firm has appointed Srini Basava to the position of vice-president, software engineering and India country head. Basava has more than 20 years of experience in software development, most recently serving as vice-president of research and development and India site leader for PTC. He will be leading the innovation from the Bengaluru office.
“We want to increase our global brand presence by launching in a strong market that has become known as the Silicon Valley of India. Bengaluru has exceptional talent and a robust ecosystem that is a great match for our complex technology needs and creative and collaborative global culture. We believe this choice will enable us to scale and grow at a high rate,” said Fritz Hesse, chief technology officer at Bazaarvoice.
Over the last two years, Bazaarvoice has boosted the scale of its engineering department by launching its first international R&D lab in Belfast. The new move into India marks the next chapter of growth and evolution for the company’s business, highlighting the importance of strategic product innovation.