Consumer internet company Glance, a subsidiary of InMobi group, on Friday, said the company would unveil hyperlive experiences through a series of shows it intends to host on mobile lock screens throughout the day on Monday.
This is to mark 75 years of India's independence.
The mobile lock screen platform has 30 million monthly active live users in the hyperlive segment.
Hyperlive experiences bring real-time moments to users combined with interactions just like that happen in the real world.
The special shows will chronicle India’s freedom struggle, ideas and achievements among others. Millions of consumers are expected to come together on their smartphone lock screens on August 15.
On Independence Day, Glance users will experience over 30 unique hyperlive shows. It will light up all its lock screens with India’s national flag-making #HarScreenTiranga and offer content across hues and themes that resonate with India.
"Some of the key shows include India Ki Umeed which will host select Common Wealth Games (CWG) 2022 medallists like Tulika Maan, Eldehose Paul, Sushila Devi and Sagar Ahlawat among others," said Rohan Choudhary, Vice President, Glance Feed, in an interaction with ET.
These sportspersons will conduct live shows capturing their personal journeys and achievements in the run-up to Independence Day.
Mile Sur Mera Tumhara, an ingenious live show will have multiple artists perform a medley of some of the most iconic and popular soul-stirring songs.
"Users will be able to request the host to play their favorite patriotic songs, taking them down memory lane," said Choudhary.
Another show, Indian Local, will celebrate the humbling success of home-grown brands like EK, Khoj.city, and A Little Extra among others. In this hyperlive commerce show via live creator streams, users will be able to select up to four brands using a live request board, and all products from the most voted brands will be available at a discount of up to 75%.
"India’s famous Minecraft player Darklord along with other gamers will build some of India’s Greatest Monuments during Minecraft LIVE," said Piyush Shah, Chief Operating Officer, Glance.
Viewers will be able to engage and support the gamers in completing their constructions on time.
In Flight Simulator LIVE, users will be able to lead TheGamersToys via live polls and requests, to give them a bird’s eye view of India. This includes users’ favourite states, buildings and monuments across the country.
In all, Glance had 183 million users in the first quarter of this year in India and 25 million in Indonesia.