Natasha Vora aims to ignite India's activewear scene with Feier

Do you ever want to return to your roots and make a difference in your own country? Natasha Vora , a fashion-forward entrepreneur, felt this calling and was compelled to shake things up by starting her own activewear brand, Feier .
Natasha’s journey led her from Dubai to New York, where she studied at Parsons School of Design, sharpening her skills and developing her eye for of design.

Despite spending the majority of her life abroad, she always harboured a desire to return to India and contribute to the fashion business here. Now, with Feier, she's bringing her passion for fashion and her expertise in design back to her homeland, setting new standards and revolutionizing the activewear industry.
With a strong foundation in design, over a decade of experience in her family’s apparel manufacturing business, and a commitment to sustainability , Natasha set out to create Feier, a brand that blends fun and functionality into everyday clothing at an affordable price point using ethical and responsible manufacturing practices.

"We’re using the power of seamless knitting technology to create these unique pieces which are soft, stretchy, supportive, and extremely comfortable. Whether you're flowing through sunrise yoga, sunset strolls, or grabbing lunch with friends, our clothes are designed to seamlessly stretch and move with you throughout your day,” says Natasha, Founder of Feier. “Feier is more than just an activewear brand—it's a celebration of life, movement, and self-expression no matter where life takes you." The brand's name, derived from German, translates to "celebration," reflecting Natasha's ethos of embracing life to the fullest.

Feier's debut collection includes a range of stylish, high-quality clothing designed to make customers look and feel their best, no matter the occasion. From vibrant statement-making pieces to elevated essentials, Feier's activewear will become closet staples as they easily transition from day to night. The brand's innerwear collection features stretchy, buttery-soft pieces that will be instant favourites due to their exceptional comfort and design. “I can proudly say that every piece is entirely made in-house, and we're holding ourselves to the highest quality and design standards. With this, we're able to offer our customers premium apparel with the look and feel of international brands without breaking the bank," says Natasha.

Feier's launch in the Indian activewear scene marks the beginning of an exciting journey for Natasha and her team. With its unique mix of style and performance, and a focus on sustainability and responsible manufacturing, Feier stands out in the market, leading the way for a future where fashion and ethics go hand in hand. From empowering women through job opportunities to using renewable energy and recycling water in-house, Natasha's goal is to make a positive impact, and make Feier a feel-good choice for conscious consumers.

This debut is just the start of Natasha Vora's mission to make Feier a household name, resonating with customers not only in India but worldwide. Natasha’s journey as an entrepreneur returning to India to launch Feier reflects the power of pursuing dreams and making a difference at home. By celebrating individuality, confidence, and a commitment to feeling good while doing good, Feier is set to make waves in the Indian fashion scene. Keep an eye out for this exciting new brand as it takes its place among the top activewear brands in the market. Feier is right now exclusively available at https://shopfeier.com