IVE sets new sales record with latest album 'IVE SWITCH'

On April 29, IVE made waves with their latest release, the second mini-album titled IVE SWITCH , featuring the title track "HEYA" along with a captivating music video. This album follows their successful debut with 'I've Mine' in October 2023, which soared to become their best-selling album yet, clocking in at around 2.09 million unit sales.

Breaking their own record, IVE SWITCH surpassed expectations by selling a staggering 746,000 copies on its first day of release. By the second day, sales had surged past 985,000 copies, indicating an incredible reception from fans.

What's even more remarkable is that IVE has now secured the title of the best-selling K-Pop girl group on Hanteo, boasting over 6.5 million albums sold. This achievement is particularly impressive given that the group only debuted on December 1, 2021, showcasing their meteoric rise in the industry.

IVE's remarkable success underscores their growing popularity and solidifies their position as a powerhouse in the K-Pop scene, setting new benchmarks with each release.

About IVE
Ive is a South Korean girl group managed by Starship Entertainment , consisting of six members: Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo. The group's name, "Ive," symbolizes empowerment and self-assurance, representing the concept of confidently showcasing what each member has to offer from the very beginning.

The group made their debut on December 1, 2021, with their single album "Eleven." Shortly after, their single album "Love Dive" produced their first chart-topping hit, which also earned Song of the Year accolades at prestigious events like the Asia Artist Awards, Golden Disc Awards, MAMA Awards, and Melon Music Awards. This track, their best-performing single of the year, also made waves globally by entering the top ten on the Billboard Global Excl. US chart. Ive continued their success with subsequent releases, including their first studio album "I've Ive" in 2023, which achieved commercial acclaim and won Album of the Year at the Melon Music Awards. Their subsequent EP, "I've Mine," featured another number-one hit, "Baddie."