NewJeans' 'Bubble Gum' music video gains traction amid agency dispute

NewJeans , the popular K-pop group , is making waves with their latest music video " Bubble Gum ," which has quickly risen to the top of music charts worldwide. The catchy tune secured the number one spot in both Korean Weekly Popular Music Video and Popular Song categories, highlighting NewJeans' continued success despite recent controversies surrounding their agency, ADOR .

The "Bubble Gum" music video's global appeal is evident as it ranked 2nd on YouTube's Global Weekly Popular Music Video chart and 5th on the Popular Song chart. This achievement underscores the group's strong presence and fan base on an international scale.

The timing of NewJeans' music release strategy has proven effective. By premiering the music video ahead of the official sound source release, they have garnered significant attention and positive feedback from their dedicated followers.

Exciting plans are in the pipeline for NewJeans, with their double single 'How Sweet' slated for release on May 24 KST. This release will mark the beginning of a series of double singles, with subsequent launches scheduled for Korea on May 24 and Japan on June 21.

Fans are eagerly anticipating a special fan meeting at Tokyo Dome on June 26-27, showcasing NewJeans' commitment to connecting with their audience across borders.

The success of "Bubble Gum" signifies NewJeans' enduring popularity and reaffirms their standing as a dominant force in the music industry. Despite challenges faced by their agency, the group's talent and strategic approach continue to captivate audiences globally.

As NewJeans gears up for their upcoming releases and fan event, their loyal fan base can expect more exciting developments from this dynamic K-pop sensation.

NewJeans is a South Korean K-pop group composed entirely of women that made their debut in 2022. The group was assembled by ADOR, a subsidiary of Hybe Corporation, the company behind the globally successful K-pop sensation BTS. NewJeans consists of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They introduced their debut single "Attention" in July 2022 and followed up with a self-titled EP released in August of the same year. Additionally, in 2022, the group was featured on the variety TV show "NewJeans Code in Busan."