NewJeans releases the official music video for 'Bubble Gum', watch!

NewJeans , the dynamic K-pop sensation, has recently unveiled the vibrant music video for their latest single, " Bubble Gum ," marking a thrilling return for the group. Embracing a preppy funky concept, the girls showcase their unique style and musical prowess, captivating audiences with their infectious energy.

Initially introduced through an endorsement campaign for the Japanese shampoo brand 'Essentials,' "Bubble Gum" offers a glimpse into NewJeans' diverse musical palette, hinting at the group's upcoming endeavors in the Japanese music scene. Set to debut officially in Japan on June 21, NewJeans is gearing up to make a splash with their double single release, featuring the mesmerizing title track "Supernatural" and the irresistible B-side "Right Now." This exciting debut is poised to transcend borders, captivating fans both in Korea and Japan.

Ahead of their official Japanese debut, NewJeans is set to release "Right Now" commercially in both countries, building anticipation among fans and fostering excitement for the group's expansion into new territories. Moreover, the group's first Japanese fan meeting, "Bunnies Camp 2024," scheduled at the iconic Tokyo Dome on June 26 and 27, promises an unforgettable experience for fans, deepening the bond between NewJeans and their dedicated supporters.

Looking towards the future, NewJeans has ambitious plans on the horizon. With a new album slated for release in the latter half of 2024 and a debut world tour scheduled for 2025, the group is poised to leave an indelible mark on the global stage, delivering an unforgettable spectacle for fans worldwide.

Formed under the guidance of ADOR , NewJeans comprises five talented members: Minji, Hanni, Danielle, Haerin, and Hyein. Renowned for their girl-next-door image and contemporary take on 90s musical influences, NewJeans burst onto the scene in 2022 with their debut single "Attention," igniting a wave of success that has continued to propel them to new heights. From chart-topping hits like the acclaimed single album "OMG" to the infectious EP "Get Up," NewJeans has solidified their position as one of K-pop's most promising acts.

Beyond their musical endeavors, NewJeans has also made waves in the realms of endorsements and collaborations, partnering with esteemed brands such as Levi's, Coca-Cola, and McDonald's, further cementing their status as trendsetters in the industry.

As NewJeans embarks on their journey to conquer new horizons, they remain steadfast in their commitment to delivering exceptional music and unforgettable experiences for their ever-growing fanbase, signaling a bright and exciting future for K-pop's global pioneers.