Marketing careers attract creative and driven individuals. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action. Here are some jobs options in marketing.
Typically a title found in companies that market consumer packaged goods, brand managers ensure consistent and optimal messaging, promotions, pricing, and advertising for a particular product or line of products under one brand name.
Advertising managers create interest for products and services and work with sales staff to design advertising campaigns for clients. They also prepare the budgets for these campaigns. There are two types of specialized advertising managers: media directors, who oversee how a campaign will reach customers through the use of various types of media; and account executives, who manage accounts but do not participate in the creative and media output angles of a campaign.
It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news.
Marketing Researcher/ Marketing Research Analyst
Marketing researchers collect and analyze data on consumer patterns, competitors, product features and other areas that inform marketing business decisions. Also see the Data Analytics career path.
Sales managers direct sales force and set goals and enforce profit projections for the team and for the organization.
Product or Product Marketing Manager
Typically a title found in technical companies, a product marketing manager is often a liaison between engineering and business/marketing and can work with teams from product development to rollout.