CEO of Vu Televisions Devita Saraf's 5 advice to young entrepreneurs

Thu Nov 14 13:18:50 IST 2019

Devita Saraf is an Indian businessperson who is the founder and CEO of VU Technologies. Devita Saraf is the Founder, Chairman and CEO of Vu Televisions, a $150 million (revenue) luxury television brand. She founded the company at the age of 24 after completing her Bachelors in Business Administration from the University of Southern California, Los Angeles.

Her early influences of business, technology and design helped her co-develop products with Intel and Microsoft until she founded her own domain of making high-tech products that appeal to new age consumers. The company is driven to be the visionary in consumer electronics for the modern and intelligent consumer and with 1.5 Million Vu Televisions sold worldwide, they are the fastest growing TV brand and the innovators of the industry. Vu has a team of 300 employees across 11 offices and Devita spends her time between Mumbai and California.

Devita Saraf was just 16 when she started working, and today, Devita Saraf is the (very young) CEO of Vu Technologies. So, how does she manage? In three words: "Just do it!" Devita share 5 more tips for professional success.

Forget about the rubbish
My professor at the University of Southern California told me this on my graduation day-"People at work will always be curious about you and will never miss an opportunity to pass comments and make judgements. Have the discipline to keep yourself away from all this and ignore the gossip sessions. Focus only on your work, and don't get involved in trying to correct every rumour you hear about yourself."

Keep your eye on the goal
My favourite way of planning my life and career is to take chart paper and make a collage of photos and quotes from magazines and newspapers that inspire me-I highly recommend it! Have fun while making it and hang it up at a place where it's visible. Work every day towards streamlining your life with your hopeful dreams for tomorrow. It is best to think about the future in a positive way.

Make your own decisions
I take everyone's suggestions and advice, but at the end of the day, the final decision is always mine. The most important trait of a leader, or a future leader, is decisiveness. One should have the ability to stand up and take responsibility. It's better to make a bad decision, than no decision at all. Even with friends, I'm the one who decides where we'll be hanging out, rather than sitting and wasting time discussing various options.

Be who you are
Being one of the few young women in the technology circuit, I always stood out from the crowd and was often subject to a lot of curious looks at meetings and seminars. But I never let it bother me...and neither should you. It's important to find comfort in being uncomfortable. Business is about results and not familiarity. Take that bus, meet that dealer, face that angry customer, and focus on what is expected of you.

Actions always speak louder
It's better to do instead of just thinking about doing. A lot of women spend too much time deliberating. The real world of business is not like your MBA course where you can make fancy business plans and things will fall into place. There's uncertainty in the real world and you need to be able to think fast. Action, not procrastination, is what's needed.

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