Jake Quickenden left his fans in something of a lather after posting a steamy half-naked selfie.
Not only did he showcase his chiselled abs and heavily tattooed body, he also gave a cheeky glimpse at his trouser snake.
Not one to be embarrassed about flashing a bit of flesh, Jake was fresh out of the shower wearing nothing but a towel loosely wrapped around his waist.
As Jake nattered on about how he was feeling great after cutting out booze and burgers while on tour with Hair the Musical, many of his followers eyes were drawn to something else.
The 30-year-old had his bulge on full display, even cheekily captioning the picture #cucumber while one joked: "M8 dunno where to look."
Another said: "Tried tipping my phone, like one of those pens where the towel disappears, but it didn't work!"
"Bloody hell. You’re going to have someone’s eye out with that," added one drooling follower.
One simply said: "Oh would you look at the bulge."
The former X Factor star wrote alongside the saucy snap: "It’s all fun and games until the towel falls down!!
"Feeling fit at the minute 8 shows a week and been 20weeks no smoking and cut down massive on the booze!!
"Dream about beer and burgers every night though! Keep grinding people #gym #cucumber #tats"
The Dancing on Ice winner loves to show off his hot body whenever he gets the chance, his Instagram feed is littered with skin-baring snaps.
He even joined strip troupe The Dreamboys last year where he got to strip off for fun.