A Recap Of The First-Ever Digital India Couture Week 2020
The fashion industry was quick to adapt to the new reality and make a switch to the digital world. Even though this year has been an unusual deterrent in our lives, art, culture and fashion are a few things that people indulge themselves in, in these dark times. The beauty of art and design is a much-needed light in disguise that gives people that ray of hope to hang on.
With a lineup of 12 ace couturiers from the Indian design industry, FDCI
Gaurav Gupta opened India Couture Week 2020 with a themed collection on the celebration of love and life. The show was a beautiful ode to humankind. Titled ‘Name Is Love’, the designer designed a line of gowns, pantsuits, dresses, and saree-gowns. Infused with Gaurav Gupta‘s signature architected wave technique, the garments were dipped in a rich colour palette. Think sunset orange, midnight blue, champagne hue and more.
Suneet Varma is known for his collections that always draw their inspiration from romance. And this season was no different. ‘Timeless’ by Suneet Varma comprised an assortment of lehenga sets and anarkalis that were fun, playful and anything but boring. There was a mixed colour palette of golds, pastels and poppy hues on silhouettes like tulle blouses, sequined skirts and crystal-encrusted anarkalis.
Amit Aggarwal‘s passion for highly constructed ensembles is inevitable. The designer is known to foray clothes that can really leave you awestruck and his couture 2020 collection was another testament to his work. Harnessing the power of the ocean, the designer’s one-of-a-kind showcase which was shot underwater consisted of ensembles like lehenga sets and sarees made using the brand’s signature cord technique, polymers and industrial waste.
Rahul Mishra is known for his smart use of fashion to talk about important issues. Named ‘Lotus Pond’, the designer put forth a range of silhouettes that were a tribute to the aquatic ecosystem with lotus as a focal point. His womenswear occasion line comprised sarees, floor-sweeping tunics, lehenga sets and gowns decorated with 3D floral motifs, sequins, beadwork and more. While his tight line of menswear consisted of sherwanis
Day 3 opened with designer Dolly J who kept in mind the current times while designing her collection, ‘Gulenaar’. She crafted couture pieces that are easy to wear and can be worn on multiple occasions with functionality given a prime priority this season. And for seasons to come. Voluminous ball gowns and lehenga sets
JJ Valaya is known to inject opulence into his clothes along with prints that are nothing but divine! Inspired by the Ottoman Empire, JJ Valaya‘s ‘Bursa’ was all things royal. With garments ranging from belted sarees to stunning lehenga sets. The use of intricate zardozi
When asked about the muse for her collection, the designer said: “the bride of today” without even taking a pause. Reynu Taandon‘s line, ‘Surkh’ is for the modern bride who, even though likes the incorporation of millennial elements in her outfits, wants a hint of tradition. Especially a balance of both in her outfit for her d-day! Keeping that in mind, the designer designed silhouettes like playful sharara
Designer duo Shantanu and Nikhil brought to the virtual ramp a collection for the neo-luxe bride. Goth appliqué and zardozi work were infused along with metallic textures on ensembles like cape-style gowns, floor-grazing lehengas and more. The designers also showcased a variety of menswear styles like tone on tone bandhgala
The menswear genius observed a lack of optionality in men’s style in India and therefore, made it his aim to present an assortment of options for men to choose from. For occasion-wear. For the man of today. Named ‘Hide and Seek’, the designer’s impeccable eye for detail was a prominent trait in his designs. Rich use of French embroidery along with an array of threadwork and tonal embellishments on silhouettes like deconstructed sherwanis
Falguni and Shane Peacock are famous for the sartorial drama they bring to the fore with their garments and this season was no less. They took their viewers behind the scenes with a grand display of their garments, which can be described with 3 adjectives: opulent, traditional and melodramatic. Brides that want to leave no sartorial stone unturned and make jaws drop on their d-day, ‘Marry Me in Jaipur’ is the collection for you. A blend of heavy crystal work, sequin work and beadwork with their signature use of feathers is all things mesmerising! Stylists Shaleena Nathani
Designer Anju Modi revives the deep-rooted traditions of India along with its rich inventory of textiles and gives it a contemporary twist. For the millennial bride that’s bold and feisty, Anju Modi brings to you a line of ethnic-wear that boasts the fine craftsmanship of the brand on jamdanis
The fashion connoisseur, the designer of the stars, Manish Malhotra drew the curtains at India Couture Week 2020 with Janhvi Kapoor as the show-opener and the showstopper. He presented a line of regal bridal wear and brought to the fore a Mughal essence. Drawing his inspiration from the richness of the Mughal repertoire, the designer crafted ensembles like kalidar kurta
Missing the traditional form fashion weeks, the extravaganza and that human touch are a given. But the digital edition did not fail to impress. The experience—even via screens—was ethereal and made way for goosebumps. On that note, whose collection for India Couture Week 2020 did you like the most? Tell us in the comments below!
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