Facebook users sue Meta for snooping on iOS through workaround
24 Sep 2022
Another day, another lawsuit against a tech giant for alleged snooping. This time, it's Meta who is the culprit. And the allegation? Tracking Facebook users on iOS devices despite Apple's strict privacy policies in place. The class-action lawsuit in a Californian court is filed by a couple of Facebook users. The nature of the suit implies that millions of aggrieved parties can sign on.
Why does this story matter?
The new lawsuit against Meta for snooping on iOS users "through a workaround" could be the beginning of the next chapter of Apple v/s the Mark Zuckerberg-owned company. The allegations leveled against the social media giant are of serious nature. If found true, they could open floodgates that the company would rather keep closed. Meta is clearly not having a great time these days.
Users allege that Meta tracks activity using Facebook's in-app browser
Complainants accuse Meta of violating state and federal privacy laws
Last year, Apple introduced the pro-privacy iOS 14.5. This update proved to be a huge blow to social media companies that track user behavior for advertising purposes. The App Tracking Transparency (ATT) feature of the update stopped third-party apps from tracking user behavior and browsing history. Meta has said that Apple's policy change will cost the company $10 billion in 2022.
What did Meta say about the lawsuit?
Meta responded strongly to the snooping allegations. A spokesperson of the company told TechCrunch that the allegations are "without merit" and that the company would defend itself "vigorously." The spokesperson also defended Facebook's in-app browser.