JioCinema's new subscription plans offer ad-free content starting at ₹29/month

JioCinema's new subscription plans offer ad-free content starting at ₹29/month
25 Apr 2024

JioCinema is set to revolutionize the premium streaming sector with the launch of subscription plans starting at just ₹29 per month.

This new plan offers an ad-free viewing experience, a significant departure from their previous model which included advertisements for all users.

The move positions JioCinema distinctively against competitors like Netflix and Amazon, who provide ad-free content but at a higher subscription cost.

JioCinema introduces 'Family' plan for ₹89 per month
Expanded offerings

In addition to the ₹29 plan, JioCinema has introduced a 'Family' plan priced at ₹89 per month.

This plan is designed to cater to the diverse viewing needs of Indian households, offering access to four screens simultaneously.

Current JioCinema Premium members will receive all the benefits of the 'Family' plan at no extra cost.

Furthermore, sports content, including the ongoing Indian Premier League, will continue to be free as part of its ad-supported offering.

JioCinema Premium aims to redefine premium entertainment in India
Strategic vision

Kiran Mani, CEO of Viacom18 Digital, shared his vision for this initiative.

He stated, "Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience."

Mani emphasized that JioCinema Premium aims to redefine premium entertainment in India and foster daily viewing habits.

JioCinema Premium to democratize access to quality entertainment: Mani
Democratizing entertainment

Mani highlighted the advantages of JioCinema Premium, stating, "The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment."

He emphasized that with features like 4K streaming, best-in-class audio, offline viewing and no device restriction at a customer-centric pricing, it is set to democratize access to quality entertainment for all of India.