JAMMU: American motorcycle major Harley-Davidson opened its first dealership in Jammu , located at NH1A Bypass, Opposite Channi Himmat.
Commenting on the occasion, Sajeev Rajasekharan, managing director, Harley-Davidson India said, “Every Harley-Davidson dealership is the main touch point for our consumers to experience the vision of pure freedom that we promise. Our new dealership too is a tangible demonstration of this spirit where the love for riding and for the open road comes alive. We are excited about our partnership with Ridges Harley-Davidson that expands our reach to ensure consumers in the far north have quick and hassle-free access to the brand’s services.”
With the country’s focus shifting to developing markets beyond Tier 1 cities, consumers are not just discerning of their brand preferences but also seek a deep understanding of brand beliefs, the company said in a release. Harley-Davidson has consistently demonstrated the power of freedom and the expansion in Tier II cities plays a significant role for the brand.