Tata Motors announces discounts up to Rs 1.5 lakh

NEW DELHI: Tata Motors on Saturday announced slew of discount with benefits up to Rs 1.5 lakh on Nexon, Hexa, Tiago, Tiago NRG, Tigor and Harrier.


Under ' Festival of Cars ' campaign for all its customers, Tata also introduced cash benefits. There are offers for customers who exchange their old cars for a new Tata car.

Besides, there are specific schemes for government employees and corporates. Tata Motors has also tied up with multiple banks and financial institutions to offer up to 100% on-road finance and low EMI finance packages for their products in this festive season.

Model	Benefits up to (will differ from region to region)
Hexa	Rs 1,50,000
Nexon	Rs 85,000
Tiago	Rs 70,000
Tiago NRG	Rs 70,000
Tigor	Rs 1,15,000
Harrier	Rs 50,000

Tata Motors logged 48.4% decline in total sales at 32,343 units in August. The company had sold 62,688 units in the domestic and international markets in the same period last year. The company is pinning its hopes on the festive season and believes the campaign will revive the sales.

“The start of the festive season is an exciting time for us, as we get to be a part of our customers’ celebrations by providing them with various offers and benefits. Our offerings this year are bigger and better than the previous year and by far the best in the Industry. We have received a tremendous response from customers in Onam and Ganesh Chaturthi, and as the festive season spreads to the entire country, the 'Festival of Cars' campaign should help to bring the much-needed cheer among our customers, against the backdrop of the current market conditions. We are hopeful that this year's festive offers will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. We wish all our customers and partners greetings for the season.” SN Barman, vice president, sales, marketing and customer support, passenger vehicles business unit, Tata Motors said.