They are the first ones to reach the cricket ground before a live match and they leave only after everyone leaves. Their dedication and efforts are what helps create magic on the ground. While it is the cricketers who get to bask in the limelight, the ground staff are the unacknowledged heroes of cricket. The fifteenth edition of IPL however is different!
Since IPL 2020, Cadbury Dairy Milk, in association with Star Sports has celebrated several unsung heroes through their “Acknowledging the Unacknowledged” campaign. In IPL 2020, the brand celebrated the efforts of the broadcast staff that toils behind the scenes to bring live action for viewers whereas in IPL 2021 they celebrated some special individuals that stood behind our Indian cricketers in their journey to success. This season, Cadbury Dairy Milk partnered with Mumbai Cricket Association (MCA) to celebrate and support the efforts of the ground staff and introduced many initiatives that focused on treating ground staff on par with cricketers. As a part of its broadcast association with TATA IPL 2022, Cadbury Dairy Milk and Star Sports arranged an exclusive Meet & Greet event for the MCA ground staff with Yuvraj Singh at the Taj President and in the process, the brand known for its famed tag line ‘Kuch Meetha Ho Jaye’ definitely sweetened their lives.
The evening that was full of fun-filled activities and good cheer, was a once-in-a-lifetime experience for the pitch custodians, where the legendary ex-cricketer spoke at length about the contribution the ground staff has made throughout his lustrous career with each member of the ground staff and handing out gift hampers by Cadbury Dairy Milk. These behind-the-scenes crusaders also enjoyed a fun session of box cricket with their idol, a memory they would cherish for a lifetime
Yuvraj Singh who has always been grateful and shown empathy towards the pitch curators during his cricketing career, felicitated each member of the team and thanked them personally for their incredible efforts over the years. He spoke at length about the hard work of the MCA ground staff being equivalent to the efforts put in by the players in bringing international level quality cricket to the audience. He also mentioned that Wankhede Stadium was one of his favorite grounds to play at, because it always provided equal opportunity for batsmen and bowlers, a sure shot sign of the immense preparation and hard work that the ground staff puts in before each match.
Speaking on the association, Yuvraj Singh applauded Cadbury Dairy Milk for recognizing and celebrating the efforts put in by the MCA ground staff, saying they are the real unsung heroes of cricket. Yuvraj also mentioned that when he played for Punjab in the domestic leagues, he would pass on his daily allowance to the ground staff members as a token of appreciation for their constant endeavors in maintaining the quality of the ground and the pitch.
The glowing faces, lit with broad smiles at the end of the evening said it all. Not only was this a unique experience for the ground staff, it was an evening they will remember for the rest of their lives.
About The Cadbury Dairy Milk Activation Campaign:
At the start of Tata IPL 2022, Cadbury Dairy Milk partnered with Mumbai Cricket Association to celebrate the unsung heroes of cricket - the ground staff. From having their own team bus and staying in five-star hotels, to having their jerseys designed by none other than Masaba Gupta, the MCA ground staff has been pampered by the chocolate brand in a sweet, silky way that only Cadbury Dairy Milk can!
Disclaimer: This article has been produced on behalf of Media Connect Initiative by Mediawire team.