Apple's these first quarter numbers point to 'Chinese trouble' for the company
iPhone shipments in China took a hit as Apple registered a year-on-year (YoY) decrease of 25% in the first quarter of 2024 (Q1 2024), a report has said, adding that the company’s market share declined the most among the top five smartphone players in the market. Huawei returned to the top spot after 13 quarters.
According to a report by Canalys, Apple grabbed the fifth among the top 5 smartphone makers with 10 million units shipped in Q1 2024.
According to a report by Canalys, Apple grabbed the fifth among the top 5 smartphone makers with 10 million units shipped in Q1 2024.
Huawei, on the other hand, registered a 70% annual growth with 11.7 million phone shipments and 17% market share.
“The mainland China market's growth is still behind the global recovery of 11%, which allowed Huawei to seize market share and reclaim the crown quickly. The production and supply shortage of the Mate 60 series improved in the first quarter, propelling it to become the key driver of Huawei's overall growth,” said Toby Zhu, senior analyst at Canalys.
How Oppo , Vivo and Honor performed
“The mainland China market's growth is still behind the global recovery of 11%, which allowed Huawei to seize market share and reclaim the crown quickly. The production and supply shortage of the Mate 60 series improved in the first quarter, propelling it to become the key driver of Huawei's overall growth,” said Toby Zhu, senior analyst at Canalys.
How Oppo , Vivo and Honor performed
Oppo rose to second place, driven by its Reno 11 series’ strong performance, shipping 10.9 million units. It is followed by Honor with 10.6 million units, with a year-on-year increase of 9%, and Vivo which shipped 10.3 million units and saw a year-on-year decrease of 9%.
“The Gen AI-capable smartphone presents important opportunities for Chinese vendors to differentiate in the high-end in 2024 to challenge Apple in their home market," said Lucas Zhong, Canalys research analyst.
“The Gen AI-capable smartphone presents important opportunities for Chinese vendors to differentiate in the high-end in 2024 to challenge Apple in their home market," said Lucas Zhong, Canalys research analyst.
The Canalys research said that the Mainland China smartphone market saw a rebound after two years, with a Q1 2024 shipment of 67.7 million units.
"Canalys forecasts Gen AI-capable smartphones will reach 12% of shipments in 2024 in mainland China, ahead of the global average of 9%. Vendors are actively engaging consumers by developing interesting AI use cases and integrating AI features into their latest flagship launches with large marketing spends to educate consumers,” Zhong added.
Next Story