Skoda Auto Volkswagen India Takes Charge Of Bentley Operations From July 2025

In a major reshuffle of its luxury brand operations, Skoda Auto Volkswagen India (SAVWIPL) has taken over the responsibility for Bentley in the Indian market starting July 2025. With this move, Bentley becomes the sixth marque to come under the SAVWIPL umbrella in India, alongside Skoda, Volkswagen, Audi, Porsche, and Lamborghini. The decision reflects the group’s growing focus on catering to India’s expanding appetite for high-end automotive experiences.

New Entity Bentley India Formed For Focused Brand Strategy

To ensure Bentley retains its distinct brand identity and premium positioning, a separate division named Bentley India has been established under SAVWIPL. This standalone unit will oversee everything from imports and sales to after-sales support and brand engagement. Heading this newly formed entity is Abbey Thomas, who steps in as Brand Director with the goal of expanding Bentley’s market presence in the country.

Thomas brings with him extensive experience in the Indian automotive sector, and his appointment signals Bentley’s intent to adopt a more strategic, localised approach to luxury car retail and ownership experience.

India Line-Up Remains Unchanged With Three Signature Models

Despite the operational change, Bentley’s product line in India will remain consistent. Indian luxury car buyers can continue to access the marque’s core offerings:

• Bentayga SUV – The versatile and opulent all-terrain luxury SUV

Continental GT – The elegant, high-performance grand tourer coupe

Flying Spur – Bentley’s ultimate four-door saloon blending sportiness with chauffeur-driven comfort

Each of these models continues to embody the hand-crafted luxury and engineering excellence Bentley is globally known for.

Dealership Expansion Targets Mumbai, Bengaluru, And Delhi

To boost visibility and streamline customer access, SAVWIPL has announced the first three official Bentley India dealerships. These will be located in Mumbai and Bengaluru, followed by an exclusive showroom in New Delhi. These outlets will serve as both sales and service touchpoints and are designed to deliver Bentley’s global standards of hospitality and customer care.

With the rising demand for ultra-premium vehicles in India’s urban hubs, this strategic rollout allows Bentley to strengthen its hold in cities with proven luxury buying behaviour.

Bentley Logo Receives A Historic Makeover

Coinciding with the operational change, Bentley has also revealed a refreshed version of its iconic winged “B” logo. This latest evolution marks only the fifth redesign in the brand’s 106-year history. The updated emblem will debut on an upcoming concept car, signalling a forward-looking design era while staying rooted in heritage.

The new emblem symbolises the brand’s transition into a more modern and sustainable luxury narrative—one that blends traditional craftsmanship with forward-thinking mobility solutions.

A Key Milestone For VW Group’s Luxury Car Strategy In India

The inclusion of Bentley under the SAVWIPL structure is seen as a major step in consolidating the Volkswagen Group’s premium and luxury operations in India. According to Piyush Arora, Managing Director and CEO of SAVWIPL, the move not only completes the group’s brand portfolio but also sets the stage for more seamless operations, shared expertise, and enhanced after-sales experiences for ultra-luxury customers.

Arora also highlighted that India’s luxury car market is evolving quickly, with rising disposable incomes and changing lifestyle aspirations driving demand for top-tier marques like Bentley. The group's robust local infrastructure and network capabilities position it well to meet these aspirations effectively.

Bentley India Gears Up For A New Era

With the operational reins now in SAVWIPL’s hands and a dedicated Bentley India unit in place, the future looks promising for the British luxury automaker on Indian soil. From enhanced dealership reach to a refreshed brand identity and tailored customer experiences, Bentley is laying the groundwork to thrive in one of the world’s fastest-growing premium car markets. As India continues its upward curve in luxury spending, Bentley's renewed push may well find a larger and more receptive audience.