The Fascinating Stories of Iconic Car Logos

NewsPoint

Sep 10, 2023

Audi: Rings of History

Audi's four interlocking rings trace back to a pivotal merger in the 1930s. In 1932, Audi, DKW, Horch, and Wanderer formed the "Auto Union." Cars from this union bore the iconic rings. Although Auto Union is history, Audi, now under Volkswagen, carries on this emblem.

Image Source: audi/-Instagram

Mercedes: A Star is Born

Mercedes' star symbolizes prosperity, originating from Gottlieb Daimler's sons, heirs of the parent company, Daimler-Motoren-Gesellschaft. Although Gottlieb never saw it, the star became synonymous with Mercedes, overshadowing the once-considered four-pointed version.

Image Source: mercedesbenz/-Instagram

BMW: Bavarian Heritage Takes Flight

BMW's blue and white logo honours Bavaria, its home state. The colours mirror Bavaria's flag. It also nods to BMW's past as an airplane engine maker, often resembling a propeller against a clear blue sky, stemming from its aviation roots in 1928.

Image Source: Pexels

Subaru: Stars in Harmony

Subaru's emblem blends astronomy and Japanese culture. "Subaru" means the Seven Sisters star cluster, with six stars representing the brightest. These symbolize the merger that birthed Subaru in 1953.

Image Source: Pexels

Alfa Romeo: Milanese Heritage

The Alfa Romeo logo embodies Milan's history. The snake, or "Biscione," symbolizes the Visconti house, an ancient Milanese ruling family. The red cross is also linked to Milan. The logo, designed in 1910, gained a blue ring in 1918.

Image Source: alfaromeoofficial/-Instagram

Ferrari: A Prancing Legend

Ferrari's prancing horse came from Enzo Ferrari's encounter with Count and Countess Baracca. Their son, a fighter pilot, had a prancing horse on his plane. Ferrari adopted it, with a yellow background honouring Modena, Ferrari's base.

Image Source: Pexels

Lamborghini: Bulls of Power

Lamborghini's emblem showcases a fierce bull, inspired by Ferruccio Lamborghini's visit to Don Eduardo Miura's ranch, known for breeding fighting bulls. This emblem embodies Lamborghini's strength and power.

Image Source: pexels

Porsche: A Nod to Stuttgart

Porsche's emblem, featuring a horse and six curved antlers, pays homage to Stuttgart and Württemberg, of which Stuttgart was the capital. It symbolizes the stud farm upon which Stuttgart was built. This emblem has graced Porsche cars since 1952, echoing history and place.

Image Source: porsche/-Instagram

Symbols of Automotive Legacy

These iconic car logos transcend aesthetics, embodying the history, heritage, and ethos of their automakers. Each symbol narrates a distinctive story, bridging past and present, and stands as a badge of identity in the automotive world.

Image Source: porsche/Instagram

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