From marketer to market-maker: How ISB Executive Education's programme is leading the evolution from brand building to growth engineering
As industries are being redefined by digital transformation, market fragmentation, and evolving customer expectations, growth and marketing functions have emerged as pivotal architects of strategic roadmaps that drive competitiveness and business expansion. The leaders of these functions combine deep insights into market dynamics and customer behaviour with a comprehensive understanding of business levers, enabling organisations to harness technology, enhance efficiency, and optimise ROI for sustainable growth.
Today, the Indian business environment is complex in terms of volatile regulation, infrastructure constraints, and changing consumer dynamics. Leaders need to act quickly, have a forward vision, and also be ready to anticipate failures. For any C-suite leader, it's not enough to just know the digital world. They must live it, lead it, prioritise it, and rebuild around it, while also motivating team members, managing risks, and adapting to internal and external market changes.
In this complex environment, today’s Chief Growth and Marketing Officer (CGMO) must operate beyond traditional marketing, shaping enterprise strategy, aligning cross-functional teams, and influencing organisational direction. There should be a programme to transform old-school leadership into collaborative, agile leadership that drives growth and recognition for the companies.
Shaping strategic growth leadership
ISB Executive Education’s Chief Growth and Marketing Officer Programmeis designed for this evolved leadership mandate. Structured across five integrated modules and anchored by a parallel Business Leadership Challenge (BLC), the programme offers an immersive learning journey for experienced leaders to reflect, reframe, and elevate their approach to enterprise growth. Participants engage with world-class ISB faculty and peers through live virtual sessions and on-campus immersions, gaining cross-functional exposure and insights that are immediately relevant to the challenges faced by growth and marketing leaders today.
Sharpening the growth lens in a dynamic landscape
The curriculum blends industry insights with rigorous academic frameworks, enabling participants to:
The five modules of the learning journey span: The Customer-Centric CGMO; Strategic Intelligence and Execution; Digital and AI-Enabled Transformation; Brand, Market and Channel Leadership;and Enterprise Leadership and Influence.
Participants learn through case studies, simulations, expert-led sessions, and peer discussions—culminating in the Business Leadership Challenge (BLC), which provides structure, feedback, and continuity throughout the programme.
Speaking about the programme, Pranav Jindal, Associate Professor of Marketing, ISB and Programme Director, said, “The modern growth and marketing leaders must be dynamic and agile visionaries, deeply attuned to consumer insights while expertly balancing growth strategies and stakeholder relationships. They must adeptly navigate rapid technological shifts, integrating cutting-edge innovations such as AI and data analytics to stay ahead in evolving global markets.”
Flexible, immersive, and transformative learning
Delivered in a blended format with on-campus and live-online sessions, the programme features two on-campus immersions at ISB Hyderabad, offering deep reflection, integration, and peer learning. Participants also engage in live faculty-led masterclasses, curated leadership panel discussions, and collaborative reviews, making the experience both intensive and flexible for busy leaders.
Programme Details
Applications are open for the upcoming cohort. The Chief Growth and Marketing Officer Programme is an opportunity to build strategic foresight, strengthen leadership influence, and drive growth at scale in a rapidly evolving business landscape.
For more details on the programme, please visit here
Today, the Indian business environment is complex in terms of volatile regulation, infrastructure constraints, and changing consumer dynamics. Leaders need to act quickly, have a forward vision, and also be ready to anticipate failures. For any C-suite leader, it's not enough to just know the digital world. They must live it, lead it, prioritise it, and rebuild around it, while also motivating team members, managing risks, and adapting to internal and external market changes.
In this complex environment, today’s Chief Growth and Marketing Officer (CGMO) must operate beyond traditional marketing, shaping enterprise strategy, aligning cross-functional teams, and influencing organisational direction. There should be a programme to transform old-school leadership into collaborative, agile leadership that drives growth and recognition for the companies.
Shaping strategic growth leadership
ISB Executive Education’s Chief Growth and Marketing Officer Programmeis designed for this evolved leadership mandate. Structured across five integrated modules and anchored by a parallel Business Leadership Challenge (BLC), the programme offers an immersive learning journey for experienced leaders to reflect, reframe, and elevate their approach to enterprise growth. Participants engage with world-class ISB faculty and peers through live virtual sessions and on-campus immersions, gaining cross-functional exposure and insights that are immediately relevant to the challenges faced by growth and marketing leaders today.
The curriculum blends industry insights with rigorous academic frameworks, enabling participants to:
- Develop a customer-anchored growth perspective linking customer insights, market strategy, and enterprise goals.
- Strengthen decision-making through financial, pricing, operational, and macroeconomic inputs.
- Build working knowledge of digital models and AI applications with a focus on strategic relevance to marketing and business outcomes.
- Integrate brand, market, and channel strategies to create coherence across go-to-market systems.
- Enhance leadership influence across functions through storytelling, negotiation, and stakeholder alignment.
The five modules of the learning journey span: The Customer-Centric CGMO; Strategic Intelligence and Execution; Digital and AI-Enabled Transformation; Brand, Market and Channel Leadership;
Participants learn through case studies, simulations, expert-led sessions, and peer discussions—culminating in the Business Leadership Challenge (BLC), which provides structure, feedback, and continuity throughout the programme.
Speaking about the programme, Pranav Jindal, Associate Professor of Marketing, ISB and Programme Director, said, “The modern growth and marketing leaders must be dynamic and agile visionaries, deeply attuned to consumer insights while expertly balancing growth strategies and stakeholder relationships. They must adeptly navigate rapid technological shifts, integrating cutting-edge innovations such as AI and data analytics to stay ahead in evolving global markets.”
Flexible, immersive, and transformative learning
Delivered in a blended format with on-campus and live-online sessions, the programme features two on-campus immersions at ISB Hyderabad, offering deep reflection, integration, and peer learning. Participants also engage in live faculty-led masterclasses, curated leadership panel discussions, and collaborative reviews, making the experience both intensive and flexible for busy leaders.
Programme Details
- Start Date: November 30, 2025
- Duration: 9 months
- Format: On-Campus and Live-Online
- Fees: ₹6,00,000 + Taxes
Applications are open for the upcoming cohort. The Chief Growth and Marketing Officer Programme is an opportunity to build strategic foresight, strengthen leadership influence, and drive growth at scale in a rapidly evolving business landscape.
For more details on the programme, please visit here
Next Story