Virat Kohli Joins Agilitas Sports As Minority Shareholder With one8 Partnership
Virat Kohli has taken a major step in the sports business space by partnering his lifestyle brand one8 with Agilitas Sports , a rising sportswear startup . This development, which is making headlines across Virat Kohli news and sports business circles, comes after he ended his eight year endorsement deal with Puma and reportedly declined a massive Rs 300 crore offer. Through this new collaboration with Agilitas Sports, Kohli has invested Rs 40 crore while taking on the role of a minority shareholder . The involvement of Abhishek Ganguly, former Managing Director of Puma India, adds further weight to this sportswear startup backed by the one8 brand and Virat Kohli investment strategy.
For fans following Virat Kohli news, this partnership marks a fresh business chapter. Kohli officially announced the one8 and Agilitas Sports collaboration on social media, highlighting a purpose driven and ambitious vision. His decision to back Agilitas comes at a time when the sportswear startup is gaining strong momentum, making this Virat Kohli investment a strategic move for the one8 brand.
Despite receiving a Rs 300 crore offer from Puma, Kohli chose a different path for the future of one8. Ending his eight year association with Puma gave him the freedom to invest Rs 40 crore of his own money into building something meaningful with Agilitas Sports. This choice reflects both confidence and long term thinking in the sportswear startup space, further strengthening the narrative around Virat Kohli news and the one8 brand.
"Today marks the beginning of an exciting news chapter straight from my heart. A new journey begins for one8 and Agilitas, driven by purpose and ambition. Takes one8 home to Agilitas," Kohli wrote in his announcement, which has become a highlight in ongoing Virat Kohli news updates around Agilitas Sports and the one8 brand partnership.
Agilitas Sports, co founded by Abhishek Ganguly, continues to attract attention as a fast growing sportswear startup. Ganguly, known for his leadership as the former Managing Director of Puma India, has been central to shaping the company’s vision. This background has made the collaboration even more compelling for followers tracking Virat Kohli investment decisions and updates around the one8 brand.
Kohli explained that what drew him to Agilitas Sports was the strength behind the startup. He praised the manufacturing capabilities, expertise, and high quality team that Abhishek Ganguly is bringing together for the sportswear startup. These insights give more clarity to the Virat Kohli investment and the growth plans for the one8 brand. "When the offer came through and he (Ganguly) made me understand the force behind it, the manufacturing capabilities, the expertise that he has, and the kind of people that were going to come on board, I thought this could become something big and of course, I wanted to be a part of it," Kohli stated.
Abhishek Ganguly also shared details about Kohli’s role, confirming that he will join Agilitas as a minority shareholder. This move positions the one8 brand and Agilitas Sports as a long term collaboration built on shared ambition and strong market potential in the sportswear startup world. "The complete deal will make Virat a minority shareholder in Agilitas," Ganguly said.
He further added that Kohli is not looking to regain the Rs 300 crore he chose to walk away from when ending his Puma deal. Instead, he is focused on the future and the long term growth of Agilitas Sports, strengthening the narrative around Virat Kohli investment news and the evolution of the one8 brand. "Virat is not looking at a way to recover the Rs 300 crore that he's let go. He is in this for the long run, and sees massive upside by being a stakeholder in Agilitas," Ganguly stated.
While expanding his business footprint, Kohli has also been in phenomenal cricketing form. In the recent series against South Africa, he scored 302 runs in just three matches, including two centuries. His performance earned him the Player of the Series award, adding more buzz to Virat Kohli news alongside updates related to the one8 brand and Agilitas Sports. The report was updated on December 08, 2025, at 06:30 pm IST by the NDTV Sports Desk, with additional information sourced from Moneycontrol.
For fans following Virat Kohli news, this partnership marks a fresh business chapter. Kohli officially announced the one8 and Agilitas Sports collaboration on social media, highlighting a purpose driven and ambitious vision. His decision to back Agilitas comes at a time when the sportswear startup is gaining strong momentum, making this Virat Kohli investment a strategic move for the one8 brand.
Despite receiving a Rs 300 crore offer from Puma, Kohli chose a different path for the future of one8. Ending his eight year association with Puma gave him the freedom to invest Rs 40 crore of his own money into building something meaningful with Agilitas Sports. This choice reflects both confidence and long term thinking in the sportswear startup space, further strengthening the narrative around Virat Kohli news and the one8 brand.
"Today marks the beginning of an exciting news chapter straight from my heart. A new journey begins for one8 and Agilitas, driven by purpose and ambition. Takes one8 home to Agilitas," Kohli wrote in his announcement, which has become a highlight in ongoing Virat Kohli news updates around Agilitas Sports and the one8 brand partnership.
Agilitas Sports, co founded by Abhishek Ganguly, continues to attract attention as a fast growing sportswear startup. Ganguly, known for his leadership as the former Managing Director of Puma India, has been central to shaping the company’s vision. This background has made the collaboration even more compelling for followers tracking Virat Kohli investment decisions and updates around the one8 brand.
Kohli explained that what drew him to Agilitas Sports was the strength behind the startup. He praised the manufacturing capabilities, expertise, and high quality team that Abhishek Ganguly is bringing together for the sportswear startup. These insights give more clarity to the Virat Kohli investment and the growth plans for the one8 brand. "When the offer came through and he (Ganguly) made me understand the force behind it, the manufacturing capabilities, the expertise that he has, and the kind of people that were going to come on board, I thought this could become something big and of course, I wanted to be a part of it," Kohli stated.
Abhishek Ganguly also shared details about Kohli’s role, confirming that he will join Agilitas as a minority shareholder. This move positions the one8 brand and Agilitas Sports as a long term collaboration built on shared ambition and strong market potential in the sportswear startup world. "The complete deal will make Virat a minority shareholder in Agilitas," Ganguly said.
He further added that Kohli is not looking to regain the Rs 300 crore he chose to walk away from when ending his Puma deal. Instead, he is focused on the future and the long term growth of Agilitas Sports, strengthening the narrative around Virat Kohli investment news and the evolution of the one8 brand. "Virat is not looking at a way to recover the Rs 300 crore that he's let go. He is in this for the long run, and sees massive upside by being a stakeholder in Agilitas," Ganguly stated.
While expanding his business footprint, Kohli has also been in phenomenal cricketing form. In the recent series against South Africa, he scored 302 runs in just three matches, including two centuries. His performance earned him the Player of the Series award, adding more buzz to Virat Kohli news alongside updates related to the one8 brand and Agilitas Sports. The report was updated on December 08, 2025, at 06:30 pm IST by the NDTV Sports Desk, with additional information sourced from Moneycontrol.
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