Ubisoft names co-CEOs for new subsidiary to lead Assassin's Creed, Far Cry franchises
Ubisoft has appointed Christophe Derennes and Charlie Guillemot as co-CEOs of its new subsidiary, marking a significant step in the company's strategy to transform three of its most valuable franchises into billion-euro properties.
The subsidiary, first announced in March, will focus exclusively on developing Assassin's Creed , Rainbow Six , and Far Cry into "evergreen, multi-platform game ecosystems" with backing from strategic partner Tencent . The Chinese tech giant's investment is expected to complete by the end of 2025, pending regulatory approval.
Derennes brings 35 years of Ubisoft experience, having co-founded the Montreal studio in 1997 and most recently serving as Managing Director for North America . His operational expertise spans major game launches and production strategy across the company's portfolio.
Guillemot represents a new generation of gaming leadership, combining entrepreneurial experience with deep industry knowledge. After starting at Owlient, a studio later acquired by Ubisoft, he co-founded Web3 gaming studio Unagi in 2021 before returning to Ubisoft in 2025. His approach emphasizes gameplay-first design and player-centric decision-making.
The new subsidiary structure aims to give development teams greater autonomy and agility in creating next-generation player experiences. This organizational shift reflects Ubisoft's broader strategy to build sustainable, long-term franchise ecosystems rather than traditional single-game releases.
The subsidiary, first announced in March, will focus exclusively on developing Assassin's Creed , Rainbow Six , and Far Cry into "evergreen, multi-platform game ecosystems" with backing from strategic partner Tencent . The Chinese tech giant's investment is expected to complete by the end of 2025, pending regulatory approval.
Derennes brings 35 years of Ubisoft experience, having co-founded the Montreal studio in 1997 and most recently serving as Managing Director for North America . His operational expertise spans major game launches and production strategy across the company's portfolio.
Guillemot represents a new generation of gaming leadership, combining entrepreneurial experience with deep industry knowledge. After starting at Owlient, a studio later acquired by Ubisoft, he co-founded Web3 gaming studio Unagi in 2021 before returning to Ubisoft in 2025. His approach emphasizes gameplay-first design and player-centric decision-making.
The new subsidiary structure aims to give development teams greater autonomy and agility in creating next-generation player experiences. This organizational shift reflects Ubisoft's broader strategy to build sustainable, long-term franchise ecosystems rather than traditional single-game releases.
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