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Learnings about Amazon Prime Video original series – and also when 'Mirzapur 2' is coming

The closure of cinemas because of the Covid-19 pandemic has shifted the excitement of Friday releases to streaming platforms. Movies that would have been released in cinemas are now showing up on streamers on any day of week. There has been a surge in original programming too, with fiction-based shows rushing in to keep existing and newer subscribers entertained in work-from-home and quarantine situations.

Among the busiest content pushers is Amazon Prime Video. The Forgotten Army – Azaadi Ke Liye and Afsos arrived in January and February respectively. Between March and early August, the streaming platform rolled out a bunch of comedy specials as well as the shows Panchayat, the second season of Four More Shots Please!, Pataal Lok, Rasbhari, Breathe: Into the Shadows and Bandish Bandits.

“It’s hectic, but we are quite fortunate and privileged to be able to provide some relief, some format of entertainment to our customers in these very challenging and difficult times,” said Aparna Purohit, Head of India Originals at Amazon.

While Amazon Prime Video, like its rivals Netflix, Disney+ Hotstar, Zee5 and Sony LIV, doesn’t share viewership data, Amazon is easily among the leading destinations for Indians looking for better written and produced alternatives to television. Amazon Prime Video has been astutely balancing genres and viewer tastes ever since it rolled...

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