Bhumi Pednekar Stuns in Sustainable Ajrakh-Inspired Fashion by Nitya Bajaj

Bhumi Pednekar , known for her eco-conscious choices, made a striking fashion statement while promoting her film Mere Husband Ki Biwi . She donned a stunning Ajrakh-inspired ensemble by designer Nitya Bajaj , beautifully merging sustainability with contemporary style. The look highlights the timeless elegance of traditional Indian craftsmanship reimagined for the modern fashion landscape.

An Ode to Ethical Fashion
The outfit featured a sand-colored cape set, intricately hand-embroidered with sequins, pearls, shells, and coins—symbolizing conscious luxury. A standout element was the handwoven crochet bralette , adorned with Ajrakh fabric, shells, and metal coins, reinforcing the brand’s dedication to ethical fashion and minimal waste.

Styled to Perfection
Styled by Meagan Concessio, Bhumi exuded effortless charm with a sleek hairdo and delicate earrings. Her choice of this ensemble perfectly aligns with her advocacy for sustainable fashion , making a bold statement on the importance of mindful clothing.

Nitya Bajaj’s Vision for Sustainable Craftsmanship
Designer Nitya Bajaj shared her inspiration behind the look, emphasizing Ajrakh’s deep-rooted connection to eco-friendly practices. “Bhumi’s commitment to sustainability resonates with our vision. We take pride in preserving Ajrakh through natural dyes and upcycling, blending heritage with modern boho charm,” she said.



Redefining Heritage with a Modern Twist
With this ensemble, Nitya Bajaj continues to celebrate Indian artistry, seamlessly fusing heritage craftsmanship with global sustainability trends. Bhumi’s look not only pays homage to traditional techniques but also reinforces the growing movement toward ethical and stylish fashion choices.