Qatar Airways launches first AI flight attendant Sama 2.0

Qatar Airways has introduced Sama 2.0, the world’s first AI-powered digital human cabin crew, revolutionizing the aviation industry. Making its debut at the Qatar Airways stand during ITB Berlin, Sama 2.0 signifies a significant leap forward in air travel experience, offering passengers a unique encounter with technology.

Sama 2.0: A Pioneer in Digital Cabin Crew

Sama 2.0, named after the Arabic word for ‘sky,’ is not just an ordinary digital character but a groundbreaking innovation in passenger service. Developed in collaboration with UneeQ, Sama 2.0 stands as a testament to Qatar Airways’ commitment to pushing boundaries and delivering exceptional service.

Unparalleled Passenger Interaction

Equipped with advanced conversational AI technology, Sama 2.0 interacts with passengers in real-time, offering a wealth of information ranging from FAQs to destination details. Accessible through Qatar Airways’ digital platform, QVerse, and their mobile app, Sama 2.0 promises an immersive and efficient passenger experience.

Qatar Airways’ Commitment to Innovation

Babar Rahman, Vice President Marketing at Qatar Airways, expressed the airline’s dedication to innovation, highlighting Sama 2.0 as a manifestation of their commitment to exceptional service and hospitality. Emphasizing the fusion of technology with human connection, Rahman asserts that Sama 2.0 sets a new standard in the aviation industry.

Qatar Airways Introduces Generative AI Experience

In addition to Sama 2.0, Qatar Airways introduced its Generative AI experience at the Web Summit Qatar. This innovative tool utilizes pictures and a 3D map to tailor travel recommendations based on individual preferences, simplifying the flight selection process and offering personalized travel ideas from Qatar Airways’ extensive destination list.

Experience Qatar Airways’ Digital Magic

For those eager to experience Sama and Qatar Airways’ digital innovations firsthand, the opportunity awaits at the airline’s exhibition pavilion at ITB Berlin until March 7, 2024. Don’t miss the chance to encounter the future of air travel with Sama 2.0 and explore Qatar Airways’ commitment to innovation and exceptional service.

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