Bhopal: Social media influencers with a reach of more than a million online have teamed up with UNICEF to #post-for-change. Aim is to bring awareness and speak up on female empowerment and break taboos on menstruation, said UNICEF MP chief of office, Michael Juma.
MP government supported UNICEF and WaterAid, have released a road map on menstrual hygiene. MP has the second lowest use of sanitary pads in the country, according to NFHS-4.
UNICEF has teamed up with five social media influencers, who will travel to rural areas including Harda in Madhya Pradesh.
More data and online measurement tools, helps garner support for social causes at a fraction of the cost of traditional media. The personal interface of social media, brings about a direct connect with target audience. In the process people start to take ownership of the cause, said #post-for-change, social media influencer, Diipa Büller-Khosla. She is just shy of a million followers on Instagram.
Shreya Jain, has over 3.43 lakh followers on instagram. Hers is a mission to ‘bridge the gap between beauty standards and reality’, she said. “I was diagnosed with a hormonal disorder causing enlarged ovaries with small cysts on the outer edges. My mother told me not to tell anyone about it. More because of it might affect my chances of fertility,” she explained. Shreya posted a video about it only to be amazed by the response.
“A change is happening. We need to break the social stigma and take the taboos head on,” said New Delhi-based Shaurya Sanadhya Tulshyan. She blogs on fashion, beauty, lifestyle and travel, but her visit to Bhopal along with the other girls is to raise awareness on women’s issues and hygiene.
In Harda, they internet celebs would interact with women cricket team, informed UNCIEF officials.