DULT launches hashtag challenge to promote cycling in 9 cities

Mysuru: The Directorate of Urban Land Transport ( DULT ) has launched a hashtag challenge to promote cycling in nine cities in Karnataka, including Mysuru, Shivamogga, Bengaluru, Tumakur, Kalaburugi, Hubballi-Dharwad, Davanagere and Belagavi

According to the authorities, the best hashtag will be used for IndiaCycles4Change campaign by the ministry of housing and urban affairs.

DULT is planning to launch an aggressive drive next year to promote cycling in all the cities as a solution for air pollution and traffic congestion. According to officials, in all the major cities in the state, including those being developed under the Smart City scheme, proposals to promote public bicycle sharing system , dedicated cycle lanes and making the city cycle-friendly among others are under consideration.

“Promoting cycling will help the cities in several ways, including helping contain the air pollution. Cycling is becoming popular among youngsters too. Keeping all this in mind, new schemes are designed at the city levels. The hashtag campaign is part of such an exercise,” explained DULT officials.

“Seven smart cities and the two city corporations are part of this campaign. The objective is to promote cycling in these cities,” explained DULT commissioner V Manjula.

We are looking at short, quirky, catchy hashtags that effectively convey the idea. The selected hashtags will be used to brand our cycling initiatives,” she said.

The IndiaCycles4Change campaign is being launched after consultation with the citizen groups and the experts beside smart city officials and city corporations, she added.