Tesla India launch: Showroom opens in Mumbai July 15

Tesla, led by Elon Musk, is set to open its first store in India on July 15 in Mumbai, according to a Reuters report. The outlet will be called an “experience centre”, a term used to describe Tesla's showrooms globally. The company has been actively hiring across India and exploring locations in both Delhi and Mumbai in recent months.

Following Mumbai, Tesla reportedly plans to launch a second showroom in New Delhi, indicating its focus on entering major metropolitan markets first.

According to documents reviewed by Bloomberg News, five Tesla Model Y rear-wheel drive SUVs have already reached Mumbai. These vehicles were shipped from Tesla’s Shanghai factory. Each unit was declared at ₹2.77 million (approx. $31,988) and faced more than ₹2.1 million in import duties, consistent with India’s 70% tariff on fully-built imported cars under $40,000, plus surcharges.

🇮🇳 $TSLA ENTERS INDIA WITH FIRST EXPERIENCE CENTRE IN MUMBAI

• Tesla to open its first Indian experience centre in Mumbai’s BKC on July 15, 2025
• Five Model Y vehicles from Shanghai factory have arrived in Mumbai, valued at $31,988 each pic.twitter.com/kybevyP0Sq

— Tesla Archive (@tesla_archive) July 10, 2025

The final sale price is expected to be above $56,000 before taxes and insurance, depending on Tesla’s market strategy and pricing margin. By comparison, the same model sells for $44,990 in the U.S., or $37,490 after federal tax credits.

While Tesla’s entry marks a significant milestone in India’s EV space, the premium pricing may limit its early reach. The company may face challenges convincing India's value-conscious consumers, as EVs currently make up just over 5% of total new passenger vehicle sales in the country.

Furthermore, premium cars account for less than 2% of the Indian passenger vehicle market, based on data from the government’s vehicle registration portal. Tesla’s success may depend on how well it adapts its strategy to India’s price-sensitive landscape, even as it builds local interest in high-end EVs.

Tesla’s India launch begins with Mumbai, but pricing and market size will determine how fast the brand accelerates in India.

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