Parag Milk Foods Launches New TVC Campaign #HarTastyCheezMeinGOCheese
Parag Milk Foods, one of India’s leading private dairy, launched a new GO Cheese campaign #HarTastyCheezMeinGOCheese.
The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.
It is a 360 degree campaign that will leverage mass-media on larger-than-life Outdoor sites in the core markets of Go Cheese.
The new campaign is an effort to educate consumers on Go Cheese being the key ingredient in most loved dishes like pizza, fries and street sandwiches, which is being consumed almost every day out of home at various QSRs & hotel chains.
The campaign resonates with the business objective of the brand which is to increase its reach from QSR restaurant to the homes, as everyone has tried Go cheese somewhere outside. It connects with consumers by highlighting how Go Cheese makes all their favourite meals tastier by being present in them in different ways and styles like grated, sliced, dip/sauces.
The TVC emphasizes on storytelling with three generations who are enjoying everyday moments with their favourite food. The film opens with a conference room where a young woman is seen savouring a pizza slice with happiness from her favourite white and blue coloured box. It shifts towards a happy kid as he wholeheartedly dips his French fries in a bowl full of melted cheese dip and enjoys it to his fullest. The video ends capturing a heart-warming scene where the face of an old man lights up as the cheese from his sandwich he is busy munching on melts in his mouth with every bite. The film ends revealing ‘Har Tasty Cheez Mein GO Cheese’, be it grated, sliced or shredded.
The #HarTastyCheezMeinGOCheese campaign reinforces Go Cheese as metaphor for tasty food. The brand has always been known to understand the changing demands of its consumers by constantly innovating and creating unique variants of cheese.
Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy, Sales & Marketing, Parag Milk Foods Ltd. said, “We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are confident that the campaign will resonate well with all food lovers.”
Go Cheese which goes by the tagline “Make it Amazing” is a marquee brand and the largest product portfolio from the house of Parag Milk Foods. It is one of a kind and is made from 100% cow’s milk. It boasts of the largest international quality cheese range and 60+ variants with the addition of a new unique variant called ‘Chocolate Cheese’. The company offers cheese in all forms, is also the largest supplier of cheese to not only hotels, restaurants, pizza chains, and street food stalls.
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