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BLACKPINK's Jennie teams up with Gentle Monster to launch the 'Jentle Salon' collection

BLACKPINK's Jennie , known for her magnetic stage presence and impeccable fashion sense, is gearing up to launch her latest venture, the ' Jentle Salon ,' in collaboration with Gentle Monster . Scheduled for release on May 1st at 11 AM KST, this collaboration is set to redefine eyewear fashion and push the boundaries of creativity.


The 'Jentle Salon' collection isn't your typical eyewear line. It's a fusion of Jennie 's captivating style and Gentle Monster's innovative designs, transcending the ordinary to deliver something truly extraordinary. With eight distinct frame silhouettes and eleven charming accessories, the collection encourages wearers to express their unique style in diverse ways.




What sets this collaboration apart is its attention to detail and functionality. From detachable charms to temples that double as hair accessories, every element of the 'Jentle Salon' collection is carefully crafted to offer both style and practicality. Whether you're looking to make a bold statement or add a subtle touch of elegance, there's something for everyone in this collection.

But the excitement doesn't stop there. Jennie and Gentle Monster are bringing the 'Jentle Salon' experience to fans around the world with special pop-ups in 13 global cities. These pop-ups will not only showcase the collection but also offer fans the opportunity to immerse themselves in Jennie's world of style and creativity.

Accompanying the launch is a dreamy campaign that captures the essence of the 'Jentle Salon' collection. Directed by Yuann and captured by Petra Collins, the campaign video and images transport viewers into a whimsical dreamscape, where anything is possible. Nostalgic stuffed animals, reimagined as mythical unicorns, serve as symbols of Jennie's boundless imagination and creativity.

But Jennie's creative endeavors don't end with fashion. Teaming up with dynamic artist and producer Zico for their upcoming digital single "SPOT! (feat. JENNIE)," she's poised to captivate audiences once again. Scheduled for release on April 26th at 6 PM, the track promises to be a captivating hip-hop journey, celebrating friendship and spontaneity.




In addition to her music ventures, Jennie has been making waves in the entertainment industry. After establishing her own agency, Odd Atelier, she's set her sights on releasing a brand new album later this year. Her global presence soared following her appearance in the web series "The Idol," solidifying her status as a powerhouse in the entertainment world.

As a singer, rapper, and actress, Jennie continues to defy expectations and push boundaries. With her unparalleled talent and fearless creativity, she's not just a K-pop icon; she's a force to be reckoned with. Keep an eye on Jennie as she continues to inspire audiences and leave her mark on the world of fashion and entertainment.




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