Grammy museum spotlights HYBE's legacy with BTS, Seventeen, TXT, and more, excluding NewJeans

HYBE , the influential Korean entertainment powerhouse known for nurturing global sensations like BTS , Seventeen , Tomorrow X Together, and more, is set to make its mark at the Grammy Museum in Downtown Los Angeles. Starting August 2nd, the museum will unveil an immersive exhibit titled ‘HYBE: We Believe In Music’, running through September 15th. The exhibit will explore HYBE’s rich legacy and impact on the global music landscape.

Kicking off on August 1 with ‘Global Spin Live: TWS’, a special event featuring a moderated conversation and performance by K-pop group TWS, the exhibit aims to showcase HYBE’s evolution through an array of artifacts. These include original outfits worn in iconic music videos such as BTS’s ‘Yet To Come (The Most Beautiful Moment)’, Seventeen’s ‘MAESTRO’, Tomorrow X Together’s ‘Sugar Rush Ride’, Enhypen’s ‘Sweet Venom’, and Le Sserafim’s ‘Easy’, alongside accessories and performance gear from Zico, fromis_9, BoyNextDoor, TWS, &TEAM, and ILLIT.

Notably, this exhibition marks the first time these artifacts will be displayed together in one location, offering fans and enthusiasts alike a unique opportunity to get up close with pieces that have defined K-pop’s visual and musical aesthetics. Interactive elements such as sing-along and dance rooms, a dedicated Fan Section celebrating the symbiotic relationship between HYBE artists and their admirers, and a Mono to Immersive room featuring BTS’ Grammy performance of ‘Butter’ further enhance the visitor experience.

However, amidst the excitement surrounding this showcase, controversy surfaced when the lineup for the exhibition omitted ADOR’s girl group NewJeans, sparking speculation and disappointment among fans. HYBE swiftly addressed the issue, clarifying that the participation of each group was determined by their respective labels. In a statement to Sports Kyunghyang, the agency affirmed that ADOR had chosen not to include NewJeans’ memorabilia in the exhibition, leading to conjecture about the group’s future and highlighting tensions within the entertainment conglomerate.