Amazon Prime Video to bring AI dubbing for movies, shows

Amazon Prime Video to bring AI dubbing for movies, shows

Amazon-owned streaming service Prime Video has announced its entry into the world of artificial intelligence (AI) with a new initiative.

The company is testing AI-assisted dubbing for select licensed movies and TV shows.

The innovative approach leverages advanced technology with human localization professionals to deliver high-quality dubbing services in English and Latin American Spanish.

First phase to include 12 titles

The first phase of this AI-assisted dubbing initiative will cover 12 titles that previously didn't have dubbing support.

These include Spanish animated film El Cid: La Leyenda, family-friendly drama Mi Mama Lora, and indie movie Long Lost.

The move marks a major step toward making Prime Video's content more accessible to a wider audience.

AI dubbing gaining traction in entertainment industry

AI-based dubbing has been on the rise in the entertainment industry as a way to make content accessible to a wider audience. Major streaming platforms are starting to embrace this tech.

For example, Deepdub, a company focused on AI dubbing, has Paramount+ among its clients.

YouTube has also invested heavily in this space by launching an auto-dubbing feature to help creators translate their videos into multiple languages.

Prime Video's existing AI features

Prime Video is no stranger to AI integration, already offering several features designed to enhance the viewing experience.

These include "X-Ray Recaps," which summarize entire seasons and episodes, and "Dialogue Boost," aimed at improving audio clarity for dialogue that may be difficult to hear.

The introduction of AI-assisted dubbing further underscores Prime Video's commitment to leveraging technology in enhancing its content offerings.