Reliance brings UK's FaceGym to India with stake buy

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MUMBAI: Reliance Retail Ventures announced on Thursday that it will buy a minority stake in UK-based FaceGym . This equity investment will bring FaceGym into India. It did not disclose financial details.

FaceGym, a facial workout brand, was founded by former Financial Times journalist Inge Theron , with the first outlet opening in Selfridges, London, in 2014. Over five years, Reliance will establish FaceGym's presence in India through a combination of standalone studios and curated spaces within select Tira stores .

Reliance Retail Ventures, which houses grocery, consumer electronics, pharma, and fashion outlets, made an operating profit of Rs 25,053 crore on a turnover of Rs 3.3 lakh crore during FY25.

"FaceGym sits at the unique intersection of beauty, wellness, and fitness, creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented and increasingly drawn to science-backed, innovative concepts," said Tira co-founder Bhakti Modi. Bhakti is the daughter of Manoj Modi, a confidant of RIL chairman Mukesh Ambani .