Apple's 'F1' movie gets a new trailer that makes you feel like you're actually inside a Formula One car
Apple just dropped something pretty wild for Brad Pitt 's upcoming F1 movie , a trailer that literally vibrates your iPhone while you watch it. This isn't your typical movie marketing gimmick either. When F1 cars zoom across your screen, your phone buzzes and rumbles right in your hand, matching the intensity of whatever's happening on screen.
The two-minute haptic trailer is now available through the Apple TV app on iPhones running iOS 18.4 or later. It's being called the first of its kind in the film industry, and honestly, it definitely is because this something you’d have only experienced in 4DX theaters and not on your phone. You'll feel everything from the gentle click of a seatbelt to the bone-rattling vibrations of cars tearing down the racetrack at breakneck speed.
How your iPhone becomes a mini race car
The vibrations comes through Apple's Taptic Engine, a tiny motor inside your iPhone that's been quietly powering haptic feedback for years. You know that little buzz you feel when rearranging apps on your home screen? Same technology, just cranked up for cinematic purposes.
During the trailer, the vibrations change based on what's happening. Pit stop tire changes get a light tap, while high-speed racing sequences deliver intense rumbles that make your phone feel like it's got a V8 engine under the hood. There's even a subtle vibration when Brad Pitt's character bounces a ball against the wall – because apparently, even brooding gets the haptic treatment.
The movie itself, directed by Top Gun: Maverick's Joseph Kosinski , follows retired F1 driver Sonny Hayes (Pitt) as he makes a comeback after a near-fatal crash in the '90s. He's paired with young hotshot Noah Pearce (Damson Idris), setting up what looks like a high-octane mentor-student dynamic on the world's fastest racetracks.
F1: The Movie hits theaters internationally on June 25, with US audiences getting their first taste on June 27. While the film will eventually stream on Apple TV+, the tech giant is clearly betting big on the theatrical experience first. And if this haptic trailer is any indication, they're not afraid to get creative with how they get people excited about it.
The two-minute haptic trailer is now available through the Apple TV app on iPhones running iOS 18.4 or later. It's being called the first of its kind in the film industry, and honestly, it definitely is because this something you’d have only experienced in 4DX theaters and not on your phone. You'll feel everything from the gentle click of a seatbelt to the bone-rattling vibrations of cars tearing down the racetrack at breakneck speed.
How your iPhone becomes a mini race car
The vibrations comes through Apple's Taptic Engine, a tiny motor inside your iPhone that's been quietly powering haptic feedback for years. You know that little buzz you feel when rearranging apps on your home screen? Same technology, just cranked up for cinematic purposes.
During the trailer, the vibrations change based on what's happening. Pit stop tire changes get a light tap, while high-speed racing sequences deliver intense rumbles that make your phone feel like it's got a V8 engine under the hood. There's even a subtle vibration when Brad Pitt's character bounces a ball against the wall – because apparently, even brooding gets the haptic treatment.
The movie itself, directed by Top Gun: Maverick's Joseph Kosinski , follows retired F1 driver Sonny Hayes (Pitt) as he makes a comeback after a near-fatal crash in the '90s. He's paired with young hotshot Noah Pearce (Damson Idris), setting up what looks like a high-octane mentor-student dynamic on the world's fastest racetracks.
F1: The Movie hits theaters internationally on June 25, with US audiences getting their first taste on June 27. While the film will eventually stream on Apple TV+, the tech giant is clearly betting big on the theatrical experience first. And if this haptic trailer is any indication, they're not afraid to get creative with how they get people excited about it.
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