Swiggy launches 99 Store, brings affordable meals to 175 cities
Online food delivery company Swiggy has rolled out a new service called the ’99 Store’. With this new feature the company will be offering single-serve meals at a flat price of Rs 99 across 175+ cities in India making meals more affordable and accessible. Swiggy app that features single meals priced at just ₹99, specially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumers. 99 Store is available to users in 175+ cities including Bangalore, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Surat, Bhopal, Dehradun, Mysore and Ludhiana.
Swiggy claims that the 99 Store consists of quick-prep dishes offered at a flat price point of ₹99. These curated dishes come with free delivery on all orders under the ‘Eco Saver’ delivery mode. Customers can explore dishes across a wide variety of cuisines including Rolls, Biryani, Noodles, North Indian, South Indian, Burgers, Pizza’s, and Cakes, ensuring that affordability doesn’t come at the cost of choice or taste.
“At ₹99, this isn’t just a price point—it’s a promise,” said Rohit Kapoor, CEO of Swiggy’s Food Marketplace. “We’ve worked closely with restaurant partners and our delivery fleet to make everyday meals more affordable without cutting corners”.
The 99 Store is embedded within the existing Swiggy app and stands out for its dish-forward layout, spotlighting top-selling items to make discovery seamless. The offering also uses Swiggy’s “Eco Saver” delivery mode to ensure cost efficiency while maintaining reliable service quality.
Swiggy claims that the 99 Store consists of quick-prep dishes offered at a flat price point of ₹99. These curated dishes come with free delivery on all orders under the ‘Eco Saver’ delivery mode. Customers can explore dishes across a wide variety of cuisines including Rolls, Biryani, Noodles, North Indian, South Indian, Burgers, Pizza’s, and Cakes, ensuring that affordability doesn’t come at the cost of choice or taste.
“At ₹99, this isn’t just a price point—it’s a promise,” said Rohit Kapoor, CEO of Swiggy’s Food Marketplace. “We’ve worked closely with restaurant partners and our delivery fleet to make everyday meals more affordable without cutting corners”.
The 99 Store is embedded within the existing Swiggy app and stands out for its dish-forward layout, spotlighting top-selling items to make discovery seamless. The offering also uses Swiggy’s “Eco Saver” delivery mode to ensure cost efficiency while maintaining reliable service quality.
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