Hero Maintains Top Spot While Honda Struggles With Sales Dip
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India’s two-wheeler industry witnessed a range of performances in June 2025, signalling changing market dynamics among top manufacturers. While some companies recorded robust growth fuelled by domestic demand and rising exports, others grappled with notable declines. Hero MotoCorp held on to its leadership position, even as Honda saw a sharp dip. Brands like TVS, Royal Enfield and Suzuki posted encouraging numbers, indicating the market is far from uniform. Here's a deeper look into who gained, who slipped, and why.
The consistent rise highlights Hero’s balanced focus on its conventional lineup while actively developing its electric portfolio, which continues to gain momentum in semi-urban and urban regions.
Despite the EV dip, TVS appears to be riding on consumer confidence across urban and rural pockets, thanks to a diversified product line and sustained dealership support.
This performance highlights the brand’s growing strength overseas, even as it tackles price-sensitive competition at home. Bajaj may now need to revisit domestic strategies while scaling up its export-driven models and services.
Royal Enfield also continued its upward momentum, posting a robust 22% growth in total sales. The company sold nearly 90,000 motorcycles, with exports registering an impressive 79% spike over the previous year. These figures reflect sustained interest in the brand’s retro-styled models, especially from international markets.
Electric mobility continues to show potential, though results vary across brands. As manufacturers navigate consumer behaviour, regulatory shifts, and fuel price trends, the competition is expected to remain intense in the months to come.
Hero MotoCorp Leads with Consistent Growth
Hero MotoCorp reaffirmed its dominance in the Indian two-wheeler market with strong performance in June 2025. The brand dispatched over 5.5 lakh units, recording a healthy year-on-year growth of 10%. A large chunk of this came from domestic sales, which contributed more than 5.25 lakh units. Exports also held up with nearly 29,000 units shipped overseas. The company’s electric vehicle division, VIDA, showed steady traction, contributing more than 7,000 units both in dispatches and VAHAN registrations.The consistent rise highlights Hero’s balanced focus on its conventional lineup while actively developing its electric portfolio, which continues to gain momentum in semi-urban and urban regions.
Honda Slips Despite Holding Second Spot
Honda Motorcycle & Scooter India experienced a significant setback during the same period. The company reported over 4.29 lakh units in total sales—a sharp fall compared to its figures from a year ago. Domestic sales were hit the hardest, plunging by over 19%. On the positive side, exports remained relatively stable, exceeding 40,000 units. The decline suggests that while the company retains its market standing, it may need to re-evaluate its product strategy and pricing amidst rising competition and changing customer preferences.TVS Accelerates Ahead with Double-Digit Growth
TVS Motor Company had a standout month, achieving over 20% growth in total two-wheeler sales. With more than 3.85 lakh units sold, the manufacturer saw a 10% boost in domestic sales and even stronger demand in the motorcycle and scooter segments. However, the company witnessed a drop in its electric vehicle sales, which declined slightly from the previous year’s figures.Despite the EV dip, TVS appears to be riding on consumer confidence across urban and rural pockets, thanks to a diversified product line and sustained dealership support.
Bajaj Faces Domestic Dip but Gains in Exports
Bajaj Auto had a mixed month with challenges on the home turf and success in international markets. Domestic sales fell by 16%, settling at around 1.49 lakh units. However, the export division brought a positive twist, climbing 18% year-on-year and matching the domestic figure with nearly 1.49 lakh units shipped.This performance highlights the brand’s growing strength overseas, even as it tackles price-sensitive competition at home. Bajaj may now need to revisit domestic strategies while scaling up its export-driven models and services.
Suzuki and Royal Enfield Register Steady Growth
Suzuki Motorcycle India recorded encouraging growth of 8%, selling over 95,000 units during the month. While domestic numbers grew modestly by 4%, exports surged by 24%, showcasing rising global demand for its offerings. This performance underscores Suzuki’s ability to maintain consistency through premium yet accessible models.Royal Enfield also continued its upward momentum, posting a robust 22% growth in total sales. The company sold nearly 90,000 motorcycles, with exports registering an impressive 79% spike over the previous year. These figures reflect sustained interest in the brand’s retro-styled models, especially from international markets.
Overall Market Insights
June 2025 turned out to be a month of contrasts in the Indian two-wheeler market. While Hero, TVS, Royal Enfield and Suzuki demonstrated resilience and growth, Honda and Bajaj had mixed results. A notable trend was the strength in export numbers for most brands, which may indicate shifting focus towards global expansion to counterbalance local market pressures.Electric mobility continues to show potential, though results vary across brands. As manufacturers navigate consumer behaviour, regulatory shifts, and fuel price trends, the competition is expected to remain intense in the months to come.
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