Addicted To Scrolling? This Mumbai Startup Is Hiring Doom-Scrollers

If your guilty pleasure is endlessly scrolling through Instagram, Reddit, or gossip threads, a Mumbai-based startup wants to pay you for it. Monk Entertainment , co-founded by Viraj Sheth, is hiring a professional doom-scroller , a role that’s all about staying online, spotting trends, and enjoying content for a living.

What Monk Entertainment Is Looking For

Sheth recently announced the unusual job on social media, sparking waves of excitement and memes. The 'ideal candidate' must scroll at least six hours a day, keep up with creator culture, and stay fluent in both Hindi and English. A knack for detecting viral trends and familiarity with communities like Reddit’s InstaCelebsGossip are a big plus.

How to Apply for the Role

But this isn’t just passive scrolling, Monk Entertainment wants someone witty, sharp, and observant. Applicants are asked to ditch ChatGPT and instead send quirky, personality-filled emails. “Write to careers@monk-e.in with ‘doomscroller’ as the subject,” he said.

The internet, naturally, went wild. Some users joked about being 'overqualified' thanks to their screen time, while others loved the idea of turning a so-called bad habit into a paycheck. Skeptics questioned whether the role was real, but the buzz it generated shows how valuable online fluency has become.

From Bad Habit to Paycheck

Beyond the jokes, the job reflects a growing reality: companies now recognize that those who understand internet culture and viral content have skills worth paying for. In today’s digital world, doom-scrolling isn’t just killing time it could be a career.

So, for serial scrollers, Monk Entertainment’s offer may just be the dream gig: turning hours of feed-refreshing into a full-time profession.