Amul Cuts Prices on 700+ Products: Butter, Ghee, Ice Cream Get Cheaper From Sept 22
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In a welcome move for Indian households, Amul has announced a major price reduction across more than 700 of its dairy products. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, is passing on the benefits of the recent GST rate cut directly to consumers. This price revision covers a wide range of products, including butter, ghee, ice cream, cheese, chocolates, and even frozen snacks. The new prices take effect on September 22 and have already been communicated to retailers, distributors, and Amul parlours across India. The brand expects the move to not only benefit customers but also boost consumption in the growing dairy market. With per capita dairy intake still low in India, Amul sees this as a strong growth opportunity. It’s a win-win for both the market and the consumer.
What Got Cheaper: Highlights from Amul’s New Price List
Key household staples are among the biggest beneficiaries of the new price cuts. Amul butter (100 gm) now costs ₹58 instead of ₹62, while Amul ghee has been slashed by ₹40, bringing it down to ₹610 per litre. A 1 kg processed cheese block sees a reduction of ₹30, now priced at ₹545. Even frozen paneer (200 gm) will now cost ₹95 instead of ₹99. These aren’t just minor tweaks—these reductions make everyday dairy items more affordable at scale. The price drops are expected to particularly benefit urban middle-class buyers and bulk purchasers, including restaurants and cafes.
More Than Dairy: Chocolates, Snacks, and Condensed Milk Included
While dairy takes center stage, Amul hasn’t stopped there. The price drop extends to chocolates, UHT milk, malt-based drinks, peanut spreads, and even its range of frozen potato and dairy snacks. Condensed milk, a key ingredient in many Indian desserts, is also part of the revised pricing. By including packaged and processed items in this overhaul, Amul is tapping into a broader FMCG segment. This positions the brand beyond just a dairy company and strengthens its presence in convenience foods. It also helps capture price-sensitive customers still reeling from post-inflation pressures.
Why This Move Matters: Big Boost for Volume and Farmer Income
Amul’s decision isn’t just about passing on tax benefits it’s also a strategic push to drive volume sales. GCMMF, owned by 36 lakh farmers, believes that higher consumption will lead to increased demand for milk, thereby boosting farmer income. With the brand clocking a revenue of ₹65,911 crore last fiscal year and total Amul brand turnover nearing ₹90,000 crore, the goal now is growth through affordability. The company says increased sales of products like butter, cheese, and ice cream where per capita consumption is still low could unlock untapped market potential. It’s a smart balance between consumer benefit and cooperative strength.
Following Amul’s Lead: More Brands May Join the Price-Cut Wave
Amul is not alone in this. Just a day before the new GST rates took effect, Mother Dairy also announced similar price reductions starting September 22. With dairy being a high-frequency purchase for millions, such moves could trigger a ripple effect across the industry. If other players follow suit, consumers could see sustained relief in grocery bills. For now, Amul’s big cut sets the tone and shows how effective policy changes can directly benefit the end user when brands step up.
With over 700 items getting cheaper, Amul’s price cut is one of the biggest consumer-friendly moves this year making it the perfect time to stock up on your dairy favorites.
What Got Cheaper: Highlights from Amul’s New Price List
Key household staples are among the biggest beneficiaries of the new price cuts. Amul butter (100 gm) now costs ₹58 instead of ₹62, while Amul ghee has been slashed by ₹40, bringing it down to ₹610 per litre. A 1 kg processed cheese block sees a reduction of ₹30, now priced at ₹545. Even frozen paneer (200 gm) will now cost ₹95 instead of ₹99. These aren’t just minor tweaks—these reductions make everyday dairy items more affordable at scale. The price drops are expected to particularly benefit urban middle-class buyers and bulk purchasers, including restaurants and cafes.
More Than Dairy: Chocolates, Snacks, and Condensed Milk Included
While dairy takes center stage, Amul hasn’t stopped there. The price drop extends to chocolates, UHT milk, malt-based drinks, peanut spreads, and even its range of frozen potato and dairy snacks. Condensed milk, a key ingredient in many Indian desserts, is also part of the revised pricing. By including packaged and processed items in this overhaul, Amul is tapping into a broader FMCG segment. This positions the brand beyond just a dairy company and strengthens its presence in convenience foods. It also helps capture price-sensitive customers still reeling from post-inflation pressures.
Why This Move Matters: Big Boost for Volume and Farmer Income
Amul’s decision isn’t just about passing on tax benefits it’s also a strategic push to drive volume sales. GCMMF, owned by 36 lakh farmers, believes that higher consumption will lead to increased demand for milk, thereby boosting farmer income. With the brand clocking a revenue of ₹65,911 crore last fiscal year and total Amul brand turnover nearing ₹90,000 crore, the goal now is growth through affordability. The company says increased sales of products like butter, cheese, and ice cream where per capita consumption is still low could unlock untapped market potential. It’s a smart balance between consumer benefit and cooperative strength.
Following Amul’s Lead: More Brands May Join the Price-Cut Wave
Amul is not alone in this. Just a day before the new GST rates took effect, Mother Dairy also announced similar price reductions starting September 22. With dairy being a high-frequency purchase for millions, such moves could trigger a ripple effect across the industry. If other players follow suit, consumers could see sustained relief in grocery bills. For now, Amul’s big cut sets the tone and shows how effective policy changes can directly benefit the end user when brands step up.
With over 700 items getting cheaper, Amul’s price cut is one of the biggest consumer-friendly moves this year making it the perfect time to stock up on your dairy favorites.
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