SBI Life and AU Small Finance Bank Partner to Expand Rural Insurance Reach
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In a strategic move to strengthen life insurance penetration in rural and semi-urban regions of India, SBI Life Insurance has partnered with AU Small Finance Bank (AU SFB) through a corporate agency agreement. This collaboration aims to promote financial inclusion and support the national objective of achieving " Insurance for All by 2047 ."
The alliance is designed to address the insurance gap in underserved and emerging markets, especially rural India. By leveraging AU Small Finance Bank’s network of over 2,500 banking touchpoints across 21 states and 4 union territories, the partnership will provide customers with easy access to a broad portfolio of life insurance products.
This initiative is also aligned with the Government of India’s “Insurance for All by 2047” vision, aiming to ensure every citizen has access to essential financial protection.
Protection Plans: For life cover and financial security
Savings Plans: To help customers build financial discipline
Retirement Plans: For long-term pension and post-retirement income
Investment-linked Plans: For wealth accumulation with insurance cover
These offerings will be available through both physical branches and digital platforms, ensuring a seamless and accessible experience for all customers.
Explore insurance options
Apply and purchase policies
Track policy status
Get digital support and updates
Such integration not only enhances convenience but also encourages more users in remote areas to adopt digital financial services.
The AU Small Finance Bank–SBI Life Insurance partnership marks an important step in India’s journey towards universal insurance coverage. By offering a wide array of life insurance products through an extensive and digitally-enabled network, the collaboration is set to benefit millions of citizens, especially in rural and semi-urban areas.
The alliance is designed to address the insurance gap in underserved and emerging markets, especially rural India. By leveraging AU Small Finance Bank’s network of over 2,500 banking touchpoints across 21 states and 4 union territories, the partnership will provide customers with easy access to a broad portfolio of life insurance products.
This initiative is also aligned with the Government of India’s “Insurance for All by 2047” vision, aiming to ensure every citizen has access to essential financial protection.
What the Partnership Offers
Under this agreement, AU Small Finance Bank will offer a comprehensive suite of SBI Life Insurance products including:Protection Plans: For life cover and financial security
Savings Plans: To help customers build financial discipline
Retirement Plans: For long-term pension and post-retirement income
Investment-linked Plans: For wealth accumulation with insurance cover
These offerings will be available through both physical branches and digital platforms, ensuring a seamless and accessible experience for all customers.
Digital Integration for a Seamless Experience
SBI Life’s services will be fully integrated into AU SFB’s digital ecosystem, including its online banking, mobile app, and customer service channels. This will allow customers to:Explore insurance options
Apply and purchase policies
Track policy status
Get digital support and updates
Such integration not only enhances convenience but also encourages more users in remote areas to adopt digital financial services.
Empowering Rural India Through Financial Inclusion
This collaboration is expected to significantly boost financial awareness and protection in rural communities, many of which are either uninsured or underinsured. AU SFB’s strong presence in Tier II and Tier III cities, combined with SBI Life’s diversified product portfolio, creates a strong platform for inclusive growth.Driving the National Agenda
With India aiming to bring insurance under the umbrella of essential financial services, partnerships like this play a vital role in building trust, enhancing awareness, and increasing accessibility in traditionally underserved regions.The AU Small Finance Bank–SBI Life Insurance partnership marks an important step in India’s journey towards universal insurance coverage. By offering a wide array of life insurance products through an extensive and digitally-enabled network, the collaboration is set to benefit millions of citizens, especially in rural and semi-urban areas.
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