WCD Ministry To Launch 100-Day Bal Vivah Mukt Bharat Campaign Tomorrow Nationwide
In a significant step towards safeguarding the rights of children, the Ministry of Women and Child Development is set to launch a 100-day intensive awareness campaign aimed at promoting a Child Marriage Free Bharat. Scheduled to begin on 4 December 2025 at Vigyan Bhawan, New Delhi, the programme marks the completion of one year since the inception of the Bal Vivah Mukt Bharat campaign. Union Minister Smt. Annpurna Devi, along with Minister of State Smt. Savitri Thakur, will preside over the event, highlighting the government’s continued commitment to protecting young lives.
Spell 1 (27 Nov – 31 Dec 2025): Educational institutions will take the lead, with schools, colleges, and universities hosting debates, essay competitions, interactive sessions, and pledge ceremonies. This initial phase is designed to instil awareness among young minds and encourage proactive discussions on child rights and safety.
Spell 2 (1 – 31 Jan 2026): The second phase focuses on engaging faith leaders, community influencers, and marriage service providers. By leveraging their authority and influence, the campaign aims to spread messages on child safety, empowerment, and the importance of delaying marriage until adulthood.
Spell 3 (1 Feb – 8 Mar 2026): The final phase mobilises Gram Panchayats and Municipal Wards to formally pass resolutions declaring their areas child-marriage-free. This phase consolidates the earlier awareness and advocacy efforts, translating public engagement into tangible, community-level commitments.
The Bal Vivah Mukt Bharat campaign, now entering its second year, exemplifies India’s proactive efforts to safeguard children, promote gender equality, and build a safer, empowered future for all young citizens.
Celebrating Progress And Inspiring Change
The launch will feature a National Pledge to End Child Marriage, alongside a specially produced film highlighting inspiring stories of change from across India. Frontline champions working against child marriage will also share their experiences, celebrating the progress achieved over the past year. The event will be live-streamed for public viewing, making the campaign accessible to citizens nationwide and reinforcing collective participation in this crucial social mission.Three-Spell Approach To Community Engagement
The 100-day initiative, running from 27 November 2025 to 8 March 2026, is structured into three focused phases to ensure maximum engagement and impact.Spell 1 (27 Nov – 31 Dec 2025): Educational institutions will take the lead, with schools, colleges, and universities hosting debates, essay competitions, interactive sessions, and pledge ceremonies. This initial phase is designed to instil awareness among young minds and encourage proactive discussions on child rights and safety.
Spell 2 (1 – 31 Jan 2026): The second phase focuses on engaging faith leaders, community influencers, and marriage service providers. By leveraging their authority and influence, the campaign aims to spread messages on child safety, empowerment, and the importance of delaying marriage until adulthood.
Spell 3 (1 Feb – 8 Mar 2026): The final phase mobilises Gram Panchayats and Municipal Wards to formally pass resolutions declaring their areas child-marriage-free. This phase consolidates the earlier awareness and advocacy efforts, translating public engagement into tangible, community-level commitments.
Collaborative Efforts For National Impact
The campaign is being implemented in coordination with key ministries, including Health & Family Welfare, Panchayati Raj, Rural Development, and Education. This cross-ministerial collaboration ensures that the initiative reaches every corner of the country and incorporates diverse stakeholders, from government officials to local community leaders. By fostering such comprehensive cooperation, the Ministry aims to create a sustained and systemic approach to ending child marriage.Call To Action For Citizens And Institutions
Through this 100-day campaign, the Ministry appeals to citizens, institutions, and community leaders across India to actively participate and reinforce the nation’s commitment to building a Child Marriage Free Bharat. By uniting communities, leveraging educational platforms, and engaging influencers, the initiative seeks to create an enduring social change where every child’s rights are protected, and the practice of child marriage becomes a thing of the past.The Bal Vivah Mukt Bharat campaign, now entering its second year, exemplifies India’s proactive efforts to safeguard children, promote gender equality, and build a safer, empowered future for all young citizens.
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