Max Life Insurance Update: The name of Max Life Insurance changed, now it will be known as Axis Max Life Insurance..
A new update has come from the insurance sector. The name of Max Life Insurance, a subsidiary of popular insurance company Max Financial Services Limited (MFSL), has changed. Now it will be known by the new name. Its new name is Axis Max Life Insurance.
The company said that the name of the company has been changed after all corporate and regulatory approvals. The company has rebranded its brand, which is an important milestone in the development of the brand. The company believes that joining two trusted names in the financial services sector together will help the company to grow. The brand has got a new identity with a new name and logo.
What is the meaning of the new logo?
The blue color of the new logo is a symbol of trust, responsibility, reliability, and comfort, while the burgundy color included in it shows it the way to grow with a unique identity, modern appeal, and forward-thinking. Along with this, the addition of both the names 'Axis' and 'Max' in the new identity of the brand will further strengthen people's trust in the brand, which shows a glimpse of double trust.
‘Double Bharosa’ Campaign Launch
Axis Max Life has launched an integrated market campaign ‘Double Bharosa’ to make its brand special. Its brand ambassadors are Indian cricket team captain Rohit Sharma and his wife Ritika Sajde. The campaign emphasizes trust and reliability. It shows the partnership between Max Life and Axis.
This new brand identity is not limited to just a change in the brand name, but it is also a strong step towards our commitment to change the landscape of life insurance. Our new identity reflects our promise to deliver unique value to all our stakeholders. Now Axis is part of our identity. With this, we are fully prepared to accelerate our growth by expanding new opportunities and distribution networks, increasing customer touchpoints, and providing digitally empowered services.
Prashant Tripathi, Managing Director and Chief Executive Officer, Axis Max Life Insurance
The coming together of Axis and Max brands is a new chapter towards our partnership and shared goals. This change is not just symbolic, but it is a symbol of our ambition to meet the diverse financial needs of India.
Rajiv Anand, Deputy Managing Director, Axis Bank and Chairman, Axis Max Life Insurance
He further said that we are working towards ensuring a better future for millions of people in the country and such a situation, this milestone has prepared the ground for an even deeper alliance.