JioTag vs. Apple AirTags: A Budget-Friendly Alternative for Item Tracking

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Reliance Jio has launched JioTag , a cost-effective item-tracking device aimed at providing an alternative to Apple 's AirTags . This budget-friendly gadget utilizes Bluetooth technology to help users effortlessly locate lost or misplaced items.


Jio Tag is currently available for a discounted price of ₹749 through the official Jio website, with a maximum retail price of ₹2,499. In comparison, Apple's AirTags are priced at ₹3,490, making JioTag a more affordable option for consumers.

The JioTag boasts impressive specifications, including a battery backup of up to one year. In addition to helping locate lost items, it can also ring a silent phone with a double-tap on the tracker. The device sends alerts if users forget their wallet, keys, or other belongings, providing the precise location. With Bluetooth 5.1 connectivity, it has a range of up to 20 meters indoors and 50 meters outdoors.


One notable feature is the Community Find, which allows users to access the last known location of a disconnected item. In the event that the JioTag itself goes missing, users can report the loss in the JioThings app, and the Jio Community Find feature will assist in locating it. The retail package includes an extra battery and a lanyard cable for convenient attachment to various items.

While JioTag offers affordability, it does have a limited range. It is most effective for locating small items such as purses, wallets, key rings, and car keys within a range of 20-50 meters.


In contrast, Apple AirTags offer advanced tracking capabilities. They can track items located more than 30 feet away from the phone by leveraging a network of iPhones . AirTags use Bluetooth connections with other Apple iPhones to guide users to the location of their tagged items, providing a wider range for tracking.

Both JioTag and Apple AirTags offer distinct advantages, allowing consumers to choose the option that best suits their needs and budget when it comes to item tracking.