WhatsApp Unveils Smart Business Tools Including AI Chat and Voice Calling
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Meta is taking WhatsApp far beyond simple messaging. At its annual Conversations 2025 event in Miami, the company unveiled major upgrades to the WhatsApp Business platform, turning it into a powerful all-in-one tool for marketing, customer support, and communication.
With three key announcements, Meta is making it easier for businesses to reach customers, offer real-time help, and even drive sales - all within a single app.
Smarter Marketing Across Platforms
One of the most impactful changes is a new, centralised system for managing marketing campaigns across all Meta platforms - WhatsApp, Instagram, and Facebook - through the familiar Meta Ad Manager.
This means businesses no longer need to juggle multiple tools. They can upload their customer lists, create targeted campaigns, and let Meta’s Advantage+ AI handle the rest. The AI can optimise ad delivery and spending, helping brands reach the right audience at the right time - including through new ad placements like WhatsApp Status.
Whether it’s a time-sensitive discount or a product launch, this streamlined approach allows for faster, more effective marketing - especially when retargeting existing customers.
AI Assistants That Do the Heavy Lifting
Meta is also giving WhatsApp Business a serious upgrade with AI-powered assistants. But these aren’t your basic bots that only answer FAQs.
Now, the AI can guide customers through their entire shopping journey. It can suggest products, help them compare options, walk them through the checkout process, and even follow up after the sale - all inside a single WhatsApp chat thread.
No app-switching, no browser tabs - just seamless, end-to-end interaction within the chat itself.
Currently being expanded in Mexico, this tool is expected to roll out to more countries soon.
Real Conversations: Voice and Video Support
The third upgrade focuses on live customer support. WhatsApp Business is now adding voice and video calling, giving companies a more personal way to interact with customers. Once a user opts in, businesses can initiate or receive calls to resolve issues quickly and clearly.
This is especially helpful for industries where face-to-face or real-time communication makes a big difference - like healthcare, finance, or education.
WhatsApp is also rolling out support for voice notes, allowing users to leave detailed messages that can be responded to at the business’s convenience. And there’s more to come - Meta hinted that AI-powered voice support may be just around the corner.
WhatsApp Is Evolving - Fast
These updates mark a clear shift in Meta’s strategy - turning WhatsApp into a one-stop shop for business communication, sales, and service.
For businesses, it means better tools to reach and support customers. For users, it offers convenience, speed, and a more natural way to connect - all in the same app they already use every day.
With three key announcements, Meta is making it easier for businesses to reach customers, offer real-time help, and even drive sales - all within a single app.
Smarter Marketing Across Platforms
One of the most impactful changes is a new, centralised system for managing marketing campaigns across all Meta platforms - WhatsApp, Instagram, and Facebook - through the familiar Meta Ad Manager.This means businesses no longer need to juggle multiple tools. They can upload their customer lists, create targeted campaigns, and let Meta’s Advantage+ AI handle the rest. The AI can optimise ad delivery and spending, helping brands reach the right audience at the right time - including through new ad placements like WhatsApp Status.
Whether it’s a time-sensitive discount or a product launch, this streamlined approach allows for faster, more effective marketing - especially when retargeting existing customers.
AI Assistants That Do the Heavy Lifting
Meta is also giving WhatsApp Business a serious upgrade with AI-powered assistants. But these aren’t your basic bots that only answer FAQs. Now, the AI can guide customers through their entire shopping journey. It can suggest products, help them compare options, walk them through the checkout process, and even follow up after the sale - all inside a single WhatsApp chat thread.
No app-switching, no browser tabs - just seamless, end-to-end interaction within the chat itself.
Currently being expanded in Mexico, this tool is expected to roll out to more countries soon.
Real Conversations: Voice and Video Support
The third upgrade focuses on live customer support. WhatsApp Business is now adding voice and video calling, giving companies a more personal way to interact with customers. Once a user opts in, businesses can initiate or receive calls to resolve issues quickly and clearly. This is especially helpful for industries where face-to-face or real-time communication makes a big difference - like healthcare, finance, or education.
WhatsApp is also rolling out support for voice notes, allowing users to leave detailed messages that can be responded to at the business’s convenience. And there’s more to come - Meta hinted that AI-powered voice support may be just around the corner.
WhatsApp Is Evolving - Fast
These updates mark a clear shift in Meta’s strategy - turning WhatsApp into a one-stop shop for business communication, sales, and service. For businesses, it means better tools to reach and support customers. For users, it offers convenience, speed, and a more natural way to connect - all in the same app they already use every day.
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