Mercedes Benz India: Why the FTA Won’t Lower Car Prices in 2026

Mercedes-Benz India CEO Santosh Iyer breaks down why the India-EU FTA won't lead to immediate price drops. Between Rupee depreciation and a 5-year tariff "glide path," luxury car costs are actually set to rise. Meanwhile, the brand is gearing up for a massive year with 11 new launches, including the all-electric CLA and the V-Class.