BLACKPINK Makes History As The First K-Pop Artist To Have Two Music Videos Surpass 2 Billion Views On YouTube

BLACKPINK ’s global dominance in the music industry is unstoppable, even without a group comeback in nearly two years. On August 31, the K-pop powerhouse reached another milestone when their music video for “Kill This Love” surpassed 2 billion views on YouTube. This achievement cements BLACKPINK’s status as a global phenomenon, as the video’s dynamic performances, sophisticated visuals, and catchy choreography continue to captivate audiences worldwide.

The journey to this landmark took about five years and five months, with the video originally released on April 5, 2019. This accomplishment places BLACKPINK in a league of their own, making them the first K-pop group to have two music videos with over 2 billion views. Their earlier hit, “DDU-DU DDU-DU,” crossed the same threshold months ago, further solidifying their influence in the music world.

BLACKPINK is now among a very exclusive group of Asian artists to achieve such a feat on YouTube, joining the ranks of PSY, whose viral sensation “Gangnam Style” also exceeded 2 billion views. This achievement underscores the global appeal of K-pop, with BLACKPINK leading the charge.

In addition to this remarkable achievement, BLACKPINK has also joined Fifth Harmony as the only female groups in YouTube history to have two music videos with over 2 billion views. Fifth Harmony's mega-hits “Work from Home” and “Worth It” have amassed 2.8 billion and 2.2 billion views, respectively. BLACKPINK’s “DDU-DU DDU-DU” and “Kill This Love” have similarly garnered 2.2 billion and 2 billion views, demonstrating their undeniable impact on the global music scene.

As BLACKPINK continues to break records and set new standards, their influence only grows stronger. With each new milestone, the group solidifies its place in music history, proving that their popularity is not just a fleeting trend but a lasting force in the industry.

About Blackpink
BLACKPINK debuted in August 2016 with Square One, featuring "Whistle" and "BOOMBAYAH," both of which topped South Korea's Gaon Digital Chart and the US Billboard World Digital Songs chart, respectively. Their follow-up, Square Two, released in November, included "Playing with Fire," the first song by a Korean girl group to enter the Billboard Canadian Hot 100.

The group's international influence grew with "DDU-DU DDU-DU" (2018), the first song by a Korean female group to enter the UK Singles Chart and earn RIAA certification. Its music video became the first by a Korean group to surpass one and two billion views on YouTube and remains the most-viewed by a Korean group. Their videos for "Kill This Love" (2019) and "How You Like That" (2020) also set records for the most views within the first 24 hours of release, with "How You Like That" breaking five Guinness World Records.

BLACKPINK is the highest-charting female Korean act on the US Billboard Hot 100, reaching number 13 with "Ice Cream" (2020), and the US Billboard 200, where they peaked at number one with Born Pink (2022). Their studio albums, The Album (2020) and Born Pink, each became the best-selling female albums in South Korea, the latter being the first to surpass two million copies sold. Born Pink also made history by being the first album by a girl group to top the Billboard 200 since 2008 and the UK Albums Chart, setting two Guinness World Records. Its lead single "Pink Venom" (2022) was the first song by a Korean group to top Australia's ARIA Singles Chart and the first by a girl group to top the Billboard Global 200.

BLACKPINK's continuous trailblazing cements their status as a global powerhouse in the music industry, inspiring fans and setting new standards in K-pop.

(With AI Inputs)


GENZ News, the ultimate destination for the trend-savvy generation! Stay on top of GenZ news with India's first and the only product for GENZs