BLACKPINK Sets A New Record With Two MVs Exceeding 2 Billion Views

BLACKPINK has once again made history on YouTube! As of August 31, 2024, at 7:44 a.m. KST, the music video for their 2019 smash hit " Kill This Love " has surpassed an incredible 2 billion views. This milestone makes BLACKPINK the first K-pop artist to achieve this feat with more than one music video. They previously reached this landmark with their 2018 hit "DDU-DU DDU-DU."

"Kill This Love" is now only the second K-pop group music video to hit the 2 billion views mark, following BLACKPINK’s own "DDU-DU DDU-DU." Including solo artists, it is only the third K-pop music video to achieve this, with PSY’s iconic "Gangnam Style" being the first.

Released on April 5, 2019, "Kill This Love" took just over 5 years, 4 months, and 26 days to reach 2 billion views, showcasing the enduring popularity of BLACKPINK's music. This achievement not only highlights their massive global influence but also their consistent ability to captivate audiences worldwide.

About BLACKPINK

Formed by YG Entertainment, BLACKPINK—comprising Jisoo, Jennie, Rosé, and Lisa—is a powerhouse in K-pop, known for their "girl crush" concept. They debuted in August 2016 with hits like "Whistle" and "Boombayah," quickly climbing charts worldwide. Their music videos for "Ddu-Du Ddu-Du" and "Kill This Love" set records for views, while their albums "The Album" and "Born Pink" broke sales records.

BLACKPINK’s achievements extend beyond music: they hold the record for the highest-grossing female group tour and have been honored with numerous awards. As trailblazers in K-pop, they continue to shape the industry and global music scene.


(With AI Inputs)


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